ISBN:
1572734949
,
1572734957
Language:
English
Pages:
xii, 164 p.
,
23 cm
Series Statement:
Hampton Press communication series
DDC:
306/.0973
Keywords:
Culture populaire - États-Unis
;
Médias - États-Unis
;
Alltag, Brauchtum
;
Massenmedien
;
Mass media
;
Popular culture
;
Massenkultur
;
Alltag
;
Medien
;
États-Unis - Mœurs et coutumes - 1971-
;
USA
;
United States Social life and customs 1971-
;
USA
;
Hochschulschrift
;
Hochschulschrift
;
USA
;
Massenkultur
;
Medien
;
Alltag
Abstract:
"The Agent in the Agency is a book about popular culture and the role it plays in people's lives and in American society. The first section of the book, on theoretical concerns, deals with the meanings of the terms "popular" and "culture," with how cultures vary, and with the impact popular culture has on our personalities. It discusses a number of ways of analyzing popular culture texts and then considers the relationship between popular culture and political cultures and other social groups." "The second section of the book contains analyses of topics such as the Superbowl, the sitcom Frasier, Bloopers, and everyday rites and rituals. The title of the book comes from a chapter that offers an extended ethnography the author made of two advertising agencies - one in London in 1973 and one in San Francisco 25 years later. The book also contains a discussion of the author's travails in writing his dissertation on the comic strip Li'l Abner and concludes with some thoughts about surviving Survivor and other popular culture crazes."--BOOK JACKET.
Note:
Includes bibliographical references (p. 147-160) and index
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