Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • Sinicki, Adam  (6)
  • [Erscheinungsort nicht ermittelbar] : Apress  (5)
  • [Place of publication not identified] : Apress  (1)
  • Electronic videos ; local  (5)
  • Electronic books ; local  (1)
  • 1
    Online Resource
    Online Resource
    Successful Email Marketing for Businesses : Use Email Marketing to Promote a Product, Service, or Brand (2019)
    [Erscheinungsort nicht ermittelbar] : Apress | Boston, MA : Safari
    Details
    ISBN: 9781484256596
    Language: English
    Pages: 1 online resource (1 video file, approximately 24 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: This video will explain how to use email marketing to promote a product, service, or brand. This is considered by many marketers to be the most important way to collect and nurture leads, and yet it is overlooked by a lot of individual creators and bigger businesses. The video will explain the benefits and provide technical and big-picture advice for setting up and becoming successful. You will learn how to set up an autoresponder and add forms to collect details on your site. You will see how to encourage visitors and customers to provide their details, using squeeze pages, free incentives, sign up forms, checkout forms, and advertising. You'll use this to build a highly targeted list which you will keep clean to avoid blacklisting. You'll see how to write emails that get through spam filters and stand out in a crowded inbox. Finally, you'll be able to use this direct communication to build a more engaged audience and generate more sales. What You Will Learn Discover the benefits of email marketing Write for email Use autoresponders Create squeeze pages and work with the appropriate tools Understand leads/lead conversion Use Google Analytics and other tracking methods Who This Video is For Small businesses and blog owners that want to grow and engage their audience. It is also aimed at larger businesses that aren't fully realizing the potential of internet marketing.
    Note: Online resource; Title from title screen (viewed December 10, 2019)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Content Marketing on The Web : Web Writing for Blogs, Business Sites, Sales Letters, and More (2019)
    [Erscheinungsort nicht ermittelbar] : Apress | Boston, MA : Safari
    Details
    ISBN: 9781484249598
    Language: English
    Pages: 1 online resource (1 video file, approximately 35 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Discover how to write for the web: either for your own brand or as a service that you provide to others. This video will include how to write a blog post, how to write website copy, how to write a persuasive sales script, and how to write SEO articles. The focus will always be on providing value and on understanding the value proposition of the brand that you are writing for. From there, you will look at methods you can use to grab attention, communicate clearly, keep the reader engaged and to encourage an emotional response. You'll cover the importance of content marketing for exposure as well as building trust, and just why writing is in many ways the currency of the web. Content is what brings the vast majority of people to a website. They search Google for content, they return to a website because they enjoyed the content. It is also what sells a product – and simply by improving a sales script, a company can massively increase conversions. Companies that don’t understand how to write for the web will therefore be at a massive disadvantage. This is common to see: we all have encountered countless business sites with muddled messages that fail to explain what the company actually does and why the reader should care. What You Will Learn Study methods you can use to increase engagement and grab attention Understand the role of content and content marketing Write content for email, white papers, press releases, and more Who This Video is For Businesses that are currently failing to make a splash with their websites and social media, or that could be doing better. Anyone looking to increase sales of a product, to increase regular visitors to a blog, or to learn a valuable skill they can sell/use to augment a web development business.
    Note: Online resource; Title from title screen (viewed May 4, 2019)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Branding and Design : Creating a Highly Memorable Brand for the Web (2019)
    [Erscheinungsort nicht ermittelbar] : Apress | Boston, MA : Safari
    Details
    ISBN: 9781484249581
    Language: English
    Pages: 1 online resource (1 video file, approximately 28 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Create a brand online through the use of web design, graphic design (Illustrator and Photoshop), outsourcing, social media, and various other strategies. The objective of this video is to help you create a coherent design that speaks to the mission statement of the brand, and that will increase audience engagement and loyalty. The main strategy is to create a brand design that is unique to the business and that has a specific buyer persona in mind (not to try and ‘appeal to everyone’). This will reference Simon Sinek’s ‘Golden Circle’. From there, a logo can be designed or outsourced to reflect that mission statement. This should be simple, re-useable, scalable, and non-cliched, and the design process may involve a mood board. The design should be a vector file and we will look at the technical skills necessary to create such a design. The same branding should then be used through a website, and will help to inform design decisions, as well as across social media. The aim here is 'be everywhere' and 'be consistent'. We will discuss how brand strategy can even influence product design, using Apple as the perfect example. We will also discuss branding in the context of content marketing. What You Will Learn Create a design aesthetic that expresses your company's valuers and ethos Choose a mission statement and find a buyer persona to help you meet your goals Study how you can create and maintain a brand Who This Video is For New startups, entrepreneurs, bloggers, and sole traders looking to create a strong platform online. Businesses currently operating with drab and uninspired branding that are losing potential leads as a result.
    Note: Online resource; Title from title screen (viewed May 9, 2019)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Navigating the Gig Economy : A Guide for Entrepreneurs and Professionals (2019)
    [Erscheinungsort nicht ermittelbar] : Apress | Boston, MA : Safari
    Details
    ISBN: 9781484256589
    Language: English
    Pages: 1 online resource (1 video file, approximately 29 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: This video explains what a gig economy is, why working online is good for the seller, and why it is good for the buyer - and thus why it is the inevitable future. It will explain the term as it relates to the web, and why this is more positive than the way it is often used by the media (see for example, the controversies around Uber, etc.). You will be able to make a living doing what you love, escape the 9-5, and hugely increase your earning potential. You'll learn about types of gigs, and the services and skills that you can sell. The video will also explore where you can sell your work - freelancing sites and other places to find clients. W hat You Will Learn Gain skills and certifications Sell yourself and build a personal brand Work out how much to charge, turn around times, and techniques for dealing with awkward clients Discover lifestyle design and how to make it work for you Who This Video is For For professionals - both in tech and outside of it.
    Note: Online resource; Title from title screen (viewed December 11, 2019)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Building and Growing an Ecommerce Store : Price, Promote, and Sell Your Product Through the Internet (2019)
    [Erscheinungsort nicht ermittelbar] : Apress | Boston, MA : Safari
    Details
    ISBN: 9781484256602
    Language: English
    Pages: 1 online resource (1 video file, approximately 23 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: In this video, you'll learn how to create an ecommerce store to integrate into a website, you'll see how to design and promote that store for optimum success, you'll learn to choose and price products, and you'll understand the benefits of selling digital vs. physical items. The web puts us in touch with billions of potential customers and provides countless ways for us to contact and engage with them. If you can sell directly to this gigantic market, then you can create a highly efficient business model and grow your brand and profits significantly. Marrying internet marketing techniques with a store selling products is the ideal business model. What You Will Learn Set up ecommerce stores with the major platforms Integrate a store with WordPress Promote a store on social media, including via the use of integrated tools Who This Video is For Anyone who has an audience or a product and wants to sell conveniently through the web. That includes influencers and bloggers/vloggers, as well as small-to-medium businesses.
    Note: Online resource; Title from title screen (viewed December 17, 2019)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 6
    Online Resource
    Online Resource
    Learn Unity for Android game development : a guide to game design, development, and marketing (2017)
    [Place of publication not identified] : Apress
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations.
    Series Statement: Technology in action
    Keywords: Unity (Electronic resource) ; Android (Electronic resource) ; Computer games ; Programming ; Computer games ; Design ; Electronic books ; Electronic books ; local
    Abstract: Get a thorough and practical introduction to Unity development for Android devices with no previous experience with game development needed. In this book, you'll go through every step from downloading and installing Unity and the Android SDK, to creating fully functional games. The bulk of Learn Unity for Android Game Development is a simple project to create a 2D platform game complete with touchscreen controls, physics, enemies, respawning, collectibles and more. The book closes with a brief introduction to creating 3D games, virtual reality games for the Gear VR, and other more advanced applications. It also provides some guidance on publishing and marketing, as well as thinking about game design and mechanics. Resources including sprites and scripts are provided in the code download. What You Will Learn Install Unity with the Android SDK Understand and use scripts, prefabs and Android Studio Design a great game Build a game app Add a bit of polish Deploy for various Android devices Build and deploy for 3D games, virtual reality and more Promote your game and make money Who This Book Is For This book requires no previous experience with programming or game development of any kind. Prior experience with the Android ecosystem recommended.
    Note: Description based on online resource; title from cover (Safari, viewed November 12, 2018)
    URL: https://learning.oreilly.com/library/view/-/9781484227046/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...