ISBN:
9781848444003
Language:
English
Pages:
1 Online-Ressource (vii, 262 p)
,
ill., maps
Series Statement:
Services, economy, and innovation
Series Statement:
Edward Elgar E-Book Archive
Parallel Title:
Available in another form
Parallel Title:
Erscheint auch als Creating experiences in the experience economy
DDC:
658.8
Keywords:
Marketing
;
Werbepsychologie
;
Innovation
;
Konsumentenverhalten
;
Marketing Psychological aspects
;
New products
;
Consumer behavior
;
Experience Economic aspects
;
Verbraucherverhalten
;
Aufsatzsammlung
;
Electronic books
;
Aufsatzsammlung
;
Verbraucherverhalten
Abstract:
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated
Abstract:
pt. 1. Experience creation design -- pt. 2. Management of experience creation -- pt. 3. Consumer perception of experience creation
Note:
Includes bibliographical references and index
DOI:
10.4337/9781848444003
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Deutschlandweit zugänglich
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