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  • Safari, an O’Reilly Media Company  (118)
  • Audiobooks  (88)
  • Electronic videos  (15)
  • Study guides  (13)
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  • Project management
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  • 101
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071804899
    Language: English
    Pages: 1 online resource (30743 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: Praise for The Drucker Lectures "Peter Drucker shined a light in a dark and chaotic world, and his words remain as relevant today as when he first spoke them. Drucker's lectures and thoughts deserve to be considered by every person of responsibility, now, tomorrow, ten years from now, fifty, and a hundred." -Jim Collins, author of Good to Great and How the Mighty Fall "Rick Wartzman has brought Peter Drucker alive again, and vividly so, in his own words. These samples of his talks and lectures, because they were spoken not written, will be new to almost all of us. A great and unexpected treat." -Charles Handy, author of Myself and Other More Important Matters "Peter Drucker's ideas continue to resonate powerfully today. His lectures on effectiveness, innovation, the social sector, education and so much more provide fresh insights that extend beyond his other writings and provide lessons for us all. This book is a gem." -Wendy Kopp, CEO and founder of Teach for America "Rick Wartzman has performed a great service in pulling together The Drucker Lectures . The collection is as far-ranging as Drucker's thinking and writing. If you have sampled Drucker before, you will find things you haven't seen. Peter's ideas live on. You will be energized by reading them anew." -Paul O'Neill, former U.S. Secretary of the Treasury "Peter Drucker inspires awe. From the 1940s until his death a few years ago, he displayed a combination of insight, prescience, and productivity that few will ever match. This superbly edited collection captures both the range of Drucker's thinking and the sweep of history that informed it. The Drucker Lectures is a riveting read that reveals the depth and subtlety of one of America's most remarkable minds." -Daniel H. Pink, author of A Whole New Mind and Drive "Rick Wartzman really has brought Peter to life in The Drucker Lectures . Reading this book, I practically felt as though I were seated in the audience, listening to my friend and hero, Peter Drucker-truly one of the great geniuses of management. These lectures are as vital today as they were when Peter delivered them. They cover significant territory, from the importance of faith and the individual to the rise of the global economy. It's a classic collection that belongs on every manager's bookshelf." -Ken Blanchard, coauthor of The One Minute Manager and Leading at a Higher Level Previously unpublished talks from the Father of Modern Management Throughout his professional lif...
    Note: Online resource; Title from title page (viewed June 14, 2010)
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  • 102
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071804608
    Language: English
    Pages: 1 online resource (27092 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: "Filled with tips ... The author’s tone is supportive and she does not argue that introverts should become live wires." --The New York Times "Best Books 2009" --Publishers Weekly "Whatever's behind your reluctance to speak out for yourself, [ Self-Promotion for Introverts ®] is the first book I've seen with serious research on the topic that leads to a new game plan; it may help you promote yourself without bragging." --Los Angeles Times "Best Book Gifts" --ABC News "Best New Career Books" --The Star-Ledger "Must-read Fall Books for IT Execs" --CIO Insight " Self-Promotion for Introverts ® is excellent and a wonderful gift to the understanding of introverts. Much too often they have been considered neurotic! This book should help in changing that opinion and supporting the confidence of introverts." --Katharine Myers, Coguardian and Trustee, Myers-Briggs Trust "Offers a solid dose of practical advice - alongside humorous anecdotes - for introverts to assert themselves by using their inherent tendencies in the most effective ways ... Written in a practical, precise, and smart way, Ancowitz shows introverts how to take advantage of the unique qualities and strengths they can offer, but also how to network, build visibility, have a memorable impact on others, speak publicly, interview effectively, own their own strengths, and much more ... One important thing to note is that the book is not about teaching an introvert to become an extrovert. The aim of the book is not to change people to be something they are not, but rather to refine them into the strongest versions of what they already are." --Positive Psychology News Daily "Written by an introvert for introverts ... If you're not an introvert, but have introverted customers or employees - this could be your lucky day. At first I thought this book was just for introverted people, until I realized how powerful my messages could be if I organized them in a way that my introverted audiences could appreciate and feel comfortable around." --Small Business Trends " Self-Promotion for Introverts ® is a primer on doing just that - helping 'quiet sorts' assert themselves by using their inherent tendencies in the most effective ways." --Fort Myers Florida Weekly "There is great value in this book, whether you are promoting your own business or consulting practice, or just want to be sure your talents are recognized within your larger organization. I loved the examples of networking e-mails and conversati...
    Note: Online resource; Title from title page (viewed October 13, 2009)
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  • 103
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9781260120806
    Language: English
    Pages: 1 online resource (1 video file, approximately 7 hr., 16 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local ; Audiobooks
    Abstract: continuous improvement, lean, Toyota, management, six sigma, behavior routines, continuous improvement, adaptation, success
    Note: Online resource; Title from title screen (viewed September 1, 2009)
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  • 104
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071804585
    Language: English
    Pages: 1 online resource (24367 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: In their bestselling work The Extraordinary Leader , performance thought leaders John Zenger and Joseph Folkman revealed the 16 key competencies that separate the top 10 percent of leaders from the rest. Since that book’s publication, they and coauthor Scott Edinger discovered, through an extensive study conducted over four years, that leaders who possessed the ability to inspire and motivate outperformed all others. The authors found that the impact of inspiring and motivating others is consistent across different kinds of organizations and within different cultures. The Inspiring Leader reveals the authors’ newest proprietary research on how top leaders inspire teams to greatness. It discusses the behaviors exhibited by the most successful leaders and includes advice on how to implement them. Drawing from statistically significant data and objective empirical evidence, the book shows how to: Establish a clear vision and direction Use the power of emotions Create stretch goals for your team Foster innovation and risk taking Encourage teamwork and collaboration Champion change, and much more Zenger, Folkman, and Edinger lay out the strategies and concepts used by the world’s greatest leaders to motivate their teams. With The Inspiring Leader as your guide, you will learn how to put those strategies to work in your own business.
    Note: Online resource; Title from title page (viewed May 26, 2009)
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  • 105
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071804547
    Language: English
    Pages: 1 online resource (38320 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: Do you want to move your company in a new direction? Fearless Leadership provides you with the tools to successfully drive change, overcome obstacles, and engage and align people in working effectively together to achieve your business objectives. Leadership guru Dr. Loretta Malandro has developed a groundbreaking behavior-based methodology that is used around the globe to create top-performing leaders and high-performance organizations. It is based on a simple but profound concept: In order to change your organization, you must be willing to alter your behavior and help others make the choice to change their behavior. This means demanding 100% accountability from your people--and yourself. In today's ultra-competitive business environment, a new leadership approach is needed. Fearless Leadership takes you step by step through the process of raising behavioral standards that directly impact the bottom line. You will learn the secrets behind: Confronting the blind spots that sabotage success Overcoming the success-strangling “need to be right” Eliminating silo mentality and building committed partnerships Ending compliance and gaining full support and alignment Talking straight and confronting difficult situations head on Building a culture of 100% accountability Too many people in leadership positions attempt to enact change through systemic means, such as restructuring or altering processes. The secret to real and lasting change lies in changing behavior--how people work together. Change the level of ownership and performance of people and you will transform your organization. Leaders who are able to act courageously when faced with uncertainty or fear, take bold stands, and engage with people in very real ways are those who generate great and long-lasting results. Fearless Leadership shows you how.
    Note: Online resource; Title from title page (viewed July 16, 2009)
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  • 106
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Pearson IT Certification | Boston, MA : Safari
    ISBN: 9780789740106
    Language: English
    Pages: 1 online resource (1 video file, approximately 35 hr., 13 min.)
    Edition: 1st edition
    Keywords: Electronic data processing personnel Certification ; Computer security Study guides Examinations ; Electronic videos ; local ; Sécurité informatique ; Examens ; Guides de l'étudiant ; Computer security ; Examinations ; Electronic data processing personnel ; Certification ; Study guides
    Abstract: The fast, powerful way to prepare for your CISSP exam! 30+ hours of personal video training from leading security expert Shon Harris Achieving the (ISC)2’s globally recognized CISSP can give your IT career a lift. In this DVD, the world’s #1 CISSP trainer brings her legendary five-day boot camp to your computer screen. Packed with over 30 hours of instruction adapted from Shon’s classes, this video course includes realistic labs, scenarios, case studies, and animations designed to build and test your knowledge in real-word settings. Preparing for the CISSP has never been this easy or convenient. Master the skills and concepts you need for all ten CISSP common body of knowledge domains: Access Control Application Security Business Continuity and Disaster Recovery Planning Cryptography Information Security and Risk Management Legal, Regulations, Compliance, and Investigations Operations Security Physical (Environmental) Security Security Architecture and Design Telecommunications and Network Security System Requirements OPERATING SYSTEM: Windows 2000, XP, or Vista; Mac OS X 10.4 (Tiger) or later MULTIMEDIA: DVD drive; 1024 x 768 or higher display; sound card with speakers COMPUTER: 500MHz or higher CPU; 128MB RAM or more
    Note: Online resource; Title from title screen (viewed May 1, 2009)
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  • 107
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071804530
    Language: English
    Pages: 1 online resource (45368 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.
    Note: Online resource; Title from title page (viewed October 3, 2008)
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  • 108
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071804622
    Language: English
    Pages: 1 online resource (18737 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: The third volume in the internationally bestselling McKinsey Trilogy, The McKinsey Engagement is an action guide to realizing the consistently high level of business solutions achieved by the experts at the world’s most respected consulting firms. Former consultant Dr. Paul Friga distills the guiding principles first presented in the bestselling The McKinsey Way and the tested-in-the-trenches methodologies outlined in The McKinsey Mind , and combines them with many of the principles and procedures implemented by the military and other organizations. The result is nothing less than the business equivalent of a Special Forces Field Manual . True to its stated goal of arming consultants and corporate problem solvers with a blueprint for achieving consistently phenomenal results, The McKinsey Engagement is short on theory and long on action. Each chapter focuses on one element in the celebrated TEAM FOCUS problem-solving model and features a concise discussion of a key concept or principle, followed by: Clear rules of engagement A set of operating tactics Sophisticated problem solving tools Easy-to-follow action steps Exercises, checklists, and training tips War stories and best practices case studies A toolkit for bringing clarity, discipline, and purpose to all your problem-solving and change management initiatives, The McKinsey Engagement is an indispensable guide for consultants, as well as for executives, managers, students, and corporate trainers.
    Note: Online resource; Title from title page (viewed December 15, 2008)
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  • 109
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071833240
    Language: English
    Pages: 1 online resource (29186 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: LEAD LIKE A WOMAN “Rich with proven, practical knowledge and insights from highly successful women that you can put into action immediately to create your executive presence, be viewed as ‘leadership material,’ and maximize your opportunities.” —Nina McLemore, Founder and CEO, Nina McLemore, Inc.; founder and former President, Liz Claiborne Accessories; former member Executive Committee, Liz Claiborne, Inc. “A fabulously insightful and powerful book for women who aspire to business leadership. Relying on decades of experience and research, the authors reveal key insights and successful strategies, including practical how-to advice, to enable women to hone and enhance their inherent leadership strengths. The book provides women with a compelling and straightforward blueprint for accelerated business success! This is a must-read for women and for all mentors and coaches of women!” —Richard Falcone, Chairman, Xperior-Consulting, Inc; former Chairman/CEO of Securus Technologies, Inc; and former AT&T Senior Vice President “Sharon Hadary and Laura Henderson have written a book that will be a blueprint for success that will inspire women in business for years to come—and not a moment too soon, given women’s steadily expanding influence in business. The authors have combined personal insight, research-based knowledge, and real-life lessons in a thought-provoking guide that will benefit women just beginning their leadership journey and women at the pinnacle of their professions. How Women Lead is a celebration of the perspective and power of successful women. This book belongs in every leader’s personal library.” —Maria Coyne, Executive Vice President, Consumer and Small Business Segment Head, KeyBank; member Executive Council, KeyCorp IT’S A NEW WORLD FOR WOMEN IN BUSINESS LEADERSHIP. Did you know that: . . . companies with more women in high-level positions report better financial performance than those with fewer women at these levels? . . . 40% of all privately held businesses are owned by women? . . . more than half of all professional and managerial positions are held by women? . . . the number of women earning $100,000 or more has grown at a faster pace than it has for men in the United States? . . . 6.3% of the top earners in the Fortune 500 companies are women? Women are moving into leadership roles in business, government, and the military, and they’re gaining positions of increasing stature and higher salaries. BUT . . . women’s upward mov...
    Note: Online resource; Title from title page (viewed August 14, 2008)
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  • 110
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071588782
    Language: English
    Pages: 1 online resource (14070 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: MASTER THE REAL ART OF THE DEAL. “Read, learn, and succeed. It's all here.” -DONALD TRUMP This may be the most important book you will ever read. Whether you're an up-and-coming manager full of ambition and ideas, or an independent entrepreneur with big dreams of your own, you need to master the art of the perfect pitch. Why? It's your one opportunity to present yourself to potential clients or employers- your one chance to make a positive first impression, sell your personal vision, and, ultimately, close the deal. And sometimes, you only have three minutes to do it. Just ask Ricardo Bellino, the young Brazilian entrepreneur who-in just three minutes-convinced Donald Trump to back his luxury golf resort, initiating a multimillion-dollar business deal that would eventually become Trump Realty Brazil, the organization's first international enterprise. Bellino shares everything you need to know to pitch your ideas and get real results-even with the toughest audience. He offers tried-and-true tips on the impact of the first impression, the power of intuition, and the importance of image and nonverbal behaviors. He shows you how to get your foot in the door and your deal on the table. In no time at all, you'll master the essential people skills that will turn ideas into offers and dreams into reality. You Have 3 Minutes! features The secret formula behind a Trumpworthy pitch Tips, techniques, and tools for more intuitive communication and presentation Tools to help you evaluate and improve your deal-making skills Remember: Time is money. And your ultimate success depends on your ability to present ideas and persuade others-quickly, clearly, and concisely. Three minutes is all you need . . . for a lifetime of success.
    Note: Online resource; Title from title page (viewed August 3, 2006)
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  • 111
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071588768
    Language: English
    Pages: 1 online resource (14256 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust. Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.
    Note: Online resource; Title from title page (viewed November 17, 2005)
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  • 112
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071839501
    Language: English
    Pages: 1 online resource (11897 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: The 10th Anniversary Edition of the book that has given hope and inspiration to thousands who are dealing with eating disorders "If you or someone you love has an eating disorder, this is the book to read." —Dr. Phil Jenni had been in an abusive relationship with Ed for far too long. He controlled Jenni’s life, distorted her self-image, and tried to physically harm her throughout their long affair. Then, in therapy, Jenni learned to treat her eating disorder as a relationship, not a condition. By thinking of her eating disorder as a unique personality separate from her own, Jenni was able to break up with Ed once and for all. Inspiring, compassionate, and filled with practical exercises to help you break up with your own personal E.D., Life Without Ed provides hope to the millions of people plagued by eating disorders. Beginning with Jenni’s “divorce” from Ed, this supportive, lifesaving book combines a patient’s insights and experiences with a therapist’s prescriptions for success to help you live a healthier, happier life without Ed. This 10th anniversary edition features a new afterword as well as sections devoted to family, friends, and supporters; how treatment professionals can use the book with their patients; and men with eating disorders. "Of all the great books written on eating disorders, none has had a wider reach than Life Without Ed . Those suffering have found connection and hope, family members have found understanding and empathy, professionals have learned from it and praised it. It will remain a classic for decades to come." —Michael E. Berrett, PhD , psychologist; CEO and cofounder of the Center for Change; coauthor of Spiritual Approaches in the Treatment of Women with Eating Disorders "[ Life Without Ed ] was the first [book] to teach readers that they can not only separate from their eating disorder, but also disagree with and disobey it. I wholeheartedly recommend this witty, hopeful guide to patients, carers, professionals, and anyone else who wants to understand what it's really like to live with an eating disorder and ultimately triumph over it." —Jennifer J. Thomas, PhD , assistant professor of psychology at the Harvard Medical School; co-director of the Eating Disorders Clinical and Research Program at Massachusetts General Hospital "This uplifting book’s intimate inner dialogue has energized countless young women—and men—in their own recoveries from eating disorders." —Leigh Cohn, MAT, CEDS , coauthor of Making W...
    Note: Online resource; Title from title page (viewed December 26, 2003)
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  • 113
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071839464
    Language: English
    Pages: 1 online resource (19639 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: Drawing on his work with some of the top teams in professional sports, noted sport psychology consultant Gary Mack shares with you the same techniques and exercises he uses to help elite athletes build mental "muscle." These 40 accessible lessons and inspirational anecdotes will help you gain the "head edge" over the competition.
    Note: Online resource; Title from title page (viewed June 3, 2002)
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  • 114
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071473002
    Language: English
    Pages: 1 online resource (14984 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: investing, CAN SLIM investing, portfolio, retirement planning, wall street, Dow Jones, NASDAQ, profit, dividend, financial planning, stocks, making money
    Note: Online resource; Title from title page (viewed May 23, 2002)
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  • 115
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071804615
    Language: English
    Pages: 1 online resource (18829 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: The groundbreaking follow-up to the international bestseller­­a hands-on guide to putting McKinsey techniques to work in your organization McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way , Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action­­ The McKinsey Mind . While the first book used case studies and anecdotes from former and current McKinseyites to describe how ""the firm"" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful. Designed to work as a stand-alone guide or together with The McKinsey Way , The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinsey Way with real-world examples, parables, and easy-to-do exercises designed to get readers up and running.
    Note: Online resource; Title from title page (viewed October 17, 2001)
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  • 116
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071473170
    Language: English
    Pages: 1 online resource (14946 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Ries, Al Positioning
    Parallel Title: Erscheint auch als Ries, Al Positioning
    DDC: 659.1
    RVK:
    RVK:
    Keywords: Audiobooks ; local ; Audiobooks ; Produktpositionierung ; Produkt ; Werbung
    Abstract: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when, and why, less is more Analyze recent trends that effect your positioning Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today.
    Note: Online resource; Title from title page (viewed December 13, 2000)
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  • 117
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9781260132199
    Language: English
    Pages: 1 online resource (1 video file, approximately 4 hr., 15 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local ; Audiobooks
    Abstract: They Call Me Coach, My Personal Best, Wooden on Leadership, The Essential Wooden, John Wooden, UCLA, basketball, NCAA
    Note: Online resource; Title from title screen (viewed April 22, 1997)
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  • 118
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071836883
    Language: English
    Pages: 1 online resource (22388 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; local ; Audiobooks
    Abstract: Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy. In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as "What makes success in major sales" and "Why do techniques like closing work in small sales but fail in larger ones?" You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.
    Note: Online resource; Title from title page (viewed May 1, 1988)
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