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  • 2005-2009  (2)
  • 2005  (2)
  • Safari, an O’Reilly Media Company  (2)
  • [Erscheinungsort nicht ermittelbar] : Butterworth-Heinemann  (1)
  • [Erscheinungsort nicht ermittelbar] : John Wiley & Sons  (1)
  • 1
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : John Wiley & Sons | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (232 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
    Note: Online resource; Title from title page (viewed November 4, 2005)
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Butterworth-Heinemann | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (256 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Fundamental Data Compression provides all the information students need to be able to use this essential technology in their future careers. A huge, active research field, and a part of many people's everyday lives, compression technology is an essential part of today's Computer Science and Electronic Engineering courses. With the help of this book, students can gain a thorough understanding of the underlying theory and algorithms, as well as specific techniques used in a range of scenarios, including the application of compression techniques to text, still images, video and audio. Practical exercises, projects and exam questions reinforce learning, along with suggestions for further reading.* Dedicated data compression textbook for use on undergraduate courses* Provides essential knowledge for today's web/multimedia applications* Accessible, well structured text backed up by extensive exercises and sample exam questions
    Note: Online resource; Title from title page (viewed November 3, 2005)
    Library Location Call Number Volume/Issue/Year Availability
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