ISBN:
0805852255
,
0805852263
Language:
English
Pages:
Online-Ressource (xii, 586 p)
,
ill
,
24 cm
Edition:
Online-Ausg. 2009 Electronic reproduction; Available via World Wide Web
Series Statement:
LEA's communication series
Parallel Title:
Print version Assessing Media Education : A Resource Handbook for Educators and Administrators
DDC:
302.23/071/1
Keywords:
Mass media Handbooks, manuals, etc Study and teaching (Higher)
;
Evaluation
Abstract:
Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass Communications, this key resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes. This timely and critical volume provides detailed discussion on:. *developing an assessmen
Description / Table of Contents:
ASSESSING MEDIA EDUCATIONA Resource Handbook for Educators and Administrators; Copyright; Contents; Preface; I: Developing The Assessment Plan; 1 Introduction-Why Assessment Matters; 2 Developing the Assessment Plan; 3 Mission Statements; II: Developing Student Learning Outcomes; 4 Law and Policy; 5 History; 6 Diversity; 7 Production and Graphics; 8 Ethics; 9 Critical Thinking; 10 Research and Information Gathering; 11 Media Writing; 12 Reporting and Editing; 13 Numbers and Statistics; 14 Public Relations; 15 Advertising; III: Measuring Student Learning Outcomes
Description / Table of Contents:
16 Indirect Measures: Institutional Data, Surveys, Interviews, and Advisory Boards17 Indirect Measures: Internships, Careers, and Competitions; 18 Direct Measures: Examinations; 19 Direct Measures: Embedded "Authentic" Assessment; 20 Direct Measures: Portfolios; 21 Direct Measures: The Capstone Course; IV: Using Assessment: Case Studies; 22 University of Minnesota; 23 Arizona State University; 24 Virginia Commonwealth University; 25 Zayed University; Postscript; 26 Reflections on the Impact of Assessment on Accreditation: Foxes and Henhouses; Author Index; Subject Index
Note:
Includes bibliographical references and indexes
,
Electronic reproduction; Available via World Wide Web
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