Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
  • 1
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469073552
    Language: English
    Pages: 1 online resource (31746 pages)
    Edition: 1st edition
    Keywords: Business ; Audiobooks ; Business ; Affaires
    Abstract: In business, and in life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and to avoid disaster we need to totally rethink the model. Part business biography, part business blueprint, Total Rethink explains how this can be done. Successful telecoms entrepreneur David McCourt lays out the reality of the dangerous situation we find ourselves in and suggests solutions which will empower everyone to repair the damage we have already done, and prepare for the dramatic changes to come. - Change the way you think and behave to be a true entrepreneur - Understand why incremental change no longer works - Move at the speed of the times we're living in to keep up - Find trusted, effective guidance you can put to practice today Written by a sought-after speaker, businessman, and entrepreneur, the advice in this book will help you learn to think-and live-like a revolutionary.
    Note: Online resource; Title from title page (viewed August 13, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 2
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469076485
    Language: English
    Pages: 1 online resource (26216 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Katrina Lake and company examples from Alibaba to 3M, this volume brings the most current and important management conversations right to your fingertips. This book will inspire you to: ask better questions to boost your learning, persuade others, and negotiate more effectively; create workplace conditions where gender equity can thrive; boost results by allowing humans and AI to enhance one another's strengths; make better connections with your customers by giving them a glimpse inside your company; scale your agile processes from a few teams to hundreds; build a commitment to both economic and social values in your organization; and prepare your company for a rapidly aging workforce and society.
    Note: Online resource; Title from title page (viewed October 1, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 3
    ISBN: 9781469078564
    Language: English
    Pages: 1 online resource (31388 pages)
    Edition: 1st edition
    Keywords: Business ; Audiobooks ; businesses (business enterprises) ; Business ; Affaires
    Abstract: As CEO, you set the vision, the strategy, and the tone of your organization. You establish priorities, anticipate and address challenges, champion and lead change efforts, set people up for success, and manage risk. Though you may have a great senior executive team and a top-flight board, the success of your organization depends on your leadership. We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you toggle between long- and short-term views, manage risk and innovation, and cultivate productive relationships with your staff and your board. This book will inspire you to: navigate the changing global business environment; customize your company's strategy to the environment you're working in; attract, engage, and retain the best talent; anticipate and address legislative and regulatory issues; sharpen your awareness of the tactical and soft skills you need to lead; adopt a founder's mindset and build new offerings, move into new markets, and create next-generation solutions; and manage and build relationships with your board-and your shareholders.
    Note: Online resource; Title from title page (viewed December 10, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 4
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Tantor Media, Inc. | Boston, MA : Safari
    ISBN: 9781630152697
    Language: English
    Pages: 1 online resource (62552 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Whether we like it or not, a big part of what we do in life is governed by habits. Even more importantly, habits can lead us to think and feel in certain patterns. Since habits are so powerful, it's worth paying attention to the ones that are most effective. In this book, bestselling author Dirk Zeller provides tried-and-true advice on creating, building, and cultivating winning habits to achieve success. Success Habits For Dummies is a gold mine of startling insights and practical pointers on achieving success. No matter what your station in life, it can quickly put you on the road to the success you want and deserve. With wit, warmth, and loads of practical wisdom, Dirk Zeller helps you discover how habits determine 95% of a person's behavior; get to know how the people who achieve most in life take deliberate steps to ensure their goals are met; make a practical plan to perform at your maximum potential; and maintain a growth mindset that makes you capable of change. Everything that you are today, and everything that you will ever accomplish, is determined by the quality of the habits that you form. By creating good habits and adopting a positive behavior, you too can become successful and live a prosperous life.
    Note: Online resource; Title from title page (viewed July 2, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 5
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469099538
    Language: English
    Pages: 1 online resource (14533 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: develop a customer-centric strategy for your organization; understand the right way to think about customer lifetime value (CLV); finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity; foster a culture that sustains customer centricity; and more.
    Note: Online resource; Title from title page (viewed June 11, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 6
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469077529
    Language: English
    Pages: 1 online resource (26264 pages)
    Edition: 1st edition
    DDC: 658.8/1
    Keywords: Business ; Audiobooks ; businesses (business enterprises) ; Business ; Affaires
    Abstract: Sales Management Success: Optimizing Performance to Build a Powerful Sales Team contains a leading-edge training program that is filled with state-of-the-art approaches specifically designed for sales managers. Drawing on the author's experience as the CEO of Porter Henry & Co., Warren Kurzrock details the eight most critical abilities and strategies in the sales manager's job. The Porter Henry process has proven to routinely help teams and individuals multiply their bottom-line results. While all major companies provide basic orientations for new sales managers, these sessions are usually focused on policy, procedure, product, and marketing information. Most companies spend huge amounts of money on sales training new employees but do little for sales manager development. Written for sales executives in an appealing, upbeat tone, the book is well-grounded in research and real-world experience, as well as proven ideas and tools. The eight strategies are supported with illustrative examples and quotes from successful sales executives. This must-have book contains the most up-to-date strategies for sales executives; offers compelling real-world examples; includes the ideas and tools that can be put into action immediately; and reinforces the immediate application and learning with assessments, exercises, and a professional toolbox.
    Note: Online resource; Title from title page (viewed November 26, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 7
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469077284
    Language: English
    Pages: 1 online resource (41397 pages)
    Edition: 1st edition
    Keywords: Audiobooks ; Downloadable audio books ; BUSINESS & ECONOMICS ; Nonprofit Organizations & Charities ; Management & Leadership ; Audiobooks ; Livres audio
    Abstract: Let's be honest. Most books about financial management are densely written, heavy on jargon, and light on practicality. Expert financial consultant and author Tom McLaughlin takes a different approach with his fourth edition of Streetsmart Financial Basics for Nonprofit Managers. This comprehensive guide provides effective, easy-to-use tips, tools, resources, and analyses. The light, humorous tone in Streetsmart Financial Basics for Nonprofit Managers makes it an accessible resource for nonprofit executives, board members, students, and those new to the field. This book forgoes useless, pretentious verbiage in order to outline real-world strategies that work. This edition includes: new insights, updates, vignettes, case studies, and examples to deal with the implications of nonprofit financial management; an examination of nonprofit business models in relation to growing demands from the government and other funders; how to construct business plans for virtually any nonprofit entity; and a guided tour through common aspects of nonprofit management, such as financial analysis, accounting, and operations. Practical and informative, Streetsmart Financial Basics for Nonprofit Managers is the go-to financial management reference for nonprofit managers, boards of directors, and funders.
    Note: Online resource; Title from title page (viewed November 26, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 8
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469073675
    Language: English
    Pages: 1 online resource (36036 pages)
    Edition: 1st edition
    DDC: 158.1
    Keywords: Audiobooks ; Audiobooks ; Livres audio ; Audiobooks
    Abstract: Prescriptions for imaginative living in today's noisy and ever-narrowing world Our social conversation has gone awry. We are surrounded by noise and retreating to social media bubbles. As conversations across ideological divides become increasingly difficult, we as a society need to rethink what it means to listen, to think, to create, and to be democratically engaged citizens. Fifteen Paths documents the journey of a disillusioned business professor who came to realize that in order to transcend the noise, we need more imaginative expressions and fewer argumentative ones. David Weitzner sought the counsel of fourteen iconoclastic artists, including Lee Ranaldo (Sonic Youth), Jeff Coffin (Dave Matthews Band), Mike Mignola (Hellboy), Lydia Lunch, and Del the Funky Homosapien. The book offers fifteen concrete courses of action to reimagine a socially engaged life and an afterword documenting the surprising outcome of the author's personal journey.
    Note: Online resource; Title from title page (viewed April 2, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 9
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469076300
    Language: English
    Pages: 1 online resource (6757 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource-time. This collection is the ideal start, or refresher, for creating more blue oceans.
    Note: Online resource; Title from title page (viewed August 20, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 10
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469074504
    Language: English
    Pages: 1 online resource (15854 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Stalin, Mao, Hitler, Mussolini, and other dictators routinely doctored photographs so that the images aligned with their messages. They erased people who were there, added people who were not, and manipulated backgrounds. They knew if they changed the visual record, they could change history. Once, altering images required hours in the darkroom; today, it can be done with a keyboard and mouse. Because photographs are so easily faked, fake photos are everywhere-supermarket tabloids, fashion magazines, political ads, and social media. How can we tell if an image is real or false? In this volume in the MIT Press Essential Knowledge series, Hany Farid offers a concise and accessible guide to techniques for detecting doctored and fake images in photographs and digital media. Farid, an expert in photo forensics, has spent two decades developing techniques for authenticating digital images. These techniques model the entire image-creation process in order to find the digital disruption introduced by manipulation of the image. Each section of the book describes a different technique for analyzing an image, beginning with those requiring minimal technical expertise and advancing to those at intermediate and higher levels. Farid explains when each technique should be applied and offers examples of image analysis.
    Note: Online resource; Title from title page (viewed September 10, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 11
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469074368
    Language: English
    Pages: 1 online resource (21842 pages)
    Edition: 1st edition
    Keywords: Self-help ; Audiobooks
    Abstract: In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart. Understanding Software covers many areas of programming, from how to write simple code to profound insights into programming, and then how to suck less at what you do! You'll discover the problems with software complexity, the root of its causes, and how to use simplicity to create great software. You'll examine debugging like you've never done before, and how to get a handle on being happy while working in teams. Max brings a selection of carefully crafted essays, thoughts, and advice about working and succeeding in the software industry, from his legendary blog Code Simplicity. Max has crafted forty-three essays which have the power to help you avoid complexity and embrace simplicity, so you can be a happier and more successful developer.
    Note: Online resource; Title from title page (viewed June 28, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 12
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469072487
    Language: English
    Pages: 1 online resource (24602 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeffrey Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits. The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never listen to another fundraising book quite like this one.
    Note: Online resource; Title from title page (viewed April 23, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 13
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469072913
    Language: English
    Pages: 1 online resource (20066 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Proven techniques to win over any audience and make any sale Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience. Emphasizing real-world versatility, this unique book delivers methods equally effective to both individual and team presentations. Drawing from decades of experience, authors John Parker Stewart and Don Fulop offer keen insight into the process of winning over an audience. From topics ranging from rhetorical devices and visual cues to body language and stage presence, this expert guide will help convey a take-home message that resonates and endures long after your presentation has concluded.
    Note: Online resource; Title from title page (viewed May 14, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 14
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469076386
    Language: English
    Pages: 1 online resource (35048 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Your Company Isn't Fast Enough. Here's How to Change That. The traditional hierarchical organization is dead, but what replaces it? Numerous new models-the agile organization, the networked organization, and holacracy, to name a few-have emerged, but leaders need to know what really works. How do you build an organization that is responsive to fast-changing markets? What kind of organization delivers both speed and scale, and how do you lead it? Arthur Yeung and Dave Ulrich provide leaders with a much-needed blueprint for reinventing the organization. Based on their in-depth research at leading Chinese, US, and European firms such as Alibaba, Amazon, DiDi, Facebook, Google, Huawei, Supercell, and Tencent, and drawing from their synthesis of the latest organization research and practice, Yeung and Ulrich explain how to build a new kind of organization (a "market-oriented ecosystem") that responds to changing market opportunities with speed and scale. While other books address individual pieces of the puzzle, Reinventing the Organization offers a practical, integrated, six-step framework and looks at all the decisions leaders need to make-choosing the right strategies, capabilities, structure, culture, management tools, and leadership-to deliver radically greater value in fast-moving markets.
    Note: Online resource; Title from title page (viewed September 24, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 15
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469071961
    Language: English
    Pages: 1 online resource (5565 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Make Your Own Damn Cheese is an engaging book that feeds off of the success of Spencer Johnson's New York Times bestseller Who Moved My Cheese, and Deepak Malhotra's ensuing response and Wall Street Journal bestseller, I Moved Your Cheese. This new twist on the beloved fable adapts Dr. Chuback's personal advice and wisdom that is practical, directly applicable, highly motivational, and leads to personal awareness and real-world achievement. Make Your Own Damn Cheese is short, quick, and effective. Dr. Chuback makes indirect but obvious reference to the first two books and states a case for self-reliance, entrepreneurship, and self-determination. The seven main characters are fashioned after major players in the history of personal development: Earl Nightingale, Napoleon Hill, Jim Rohn, Bob Proctor, Brian Tracy, Dennis Waitley, and Price Pritchett. In this variation, a young mouse seeking happiness and freedom (Earl), is guided by an elderly mouse (Napoleon) who brings him deep into a maze to be taught by other learned mice (Jim, Brian, Bob, Price, and Dennis). There, he learns what cheese really is and why it is important, and he also learns that he is really a human being and not a mouse at all-he has the power of choice, free will, and decision-making.
    Note: Online resource; Title from title page (viewed May 1, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 16
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Tantor Media, Inc. | Boston, MA : Safari
    ISBN: 9781494538996
    Language: English
    Pages: 1 online resource (20652 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: A journey through the past, present, and future of artificial intelligence, from popular science author Cliff Pickover. From medieval robots and Boolean algebra to facial recognition, artificial neural networks, and adversarial patches, this fascinating history takes readers on a vast tour through the world of artificial intelligence. Award-winning author Clifford A. Pickover explores the historic and current applications of AI in such diverse fields as computing, medicine, popular culture, mythology, and philosophy, and considers the enduring threat to humanity should AI grow out of control. Pickover provides an entertaining and informative look into when artificial intelligence began, how it developed, where it's going, and what it means for the future of human-machine interaction.
    Note: Online resource; Title from title page (viewed October 8, 2019) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 17
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469099170
    Language: English
    Pages: 1 online resource (20982 pages)
    Edition: 1st edition
    DDC: 158.1
    Keywords: Self-confidence ; Self-reliance ; Audiobooks ; Self-reliance ; Self-confidence ; Downloadable audio books ; Confiance en soi ; Audiobooks ; Livres audio
    Abstract: When you don't believe in yourself, everything is more difficult. 100 Ways to Boost Your Self-Confidence will literally help you change your life by changing the way you feel about yourself. Not only will you have faith in who you really are, but the people you love and work with will believe in you as well. 100 Ways to Boost Your Self-Confidence will show you how to: - Discover the essence of your personal power and belief in yourself. - Create the life you want with practical "feel good" behaviors. - Reduce your doubts, increase your self-worth and make your world a better place. - Improve the quality of your relationships by changing the way you think about yourself and how others think about you. - Become your best self by employing these easy-to-use techniques.
    Note: Online resource; Title from title page (viewed August 28, 2018) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 18
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469097411
    Language: English
    Pages: 1 online resource (20121 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Are you one of the 90% of people who are stressed about money? If so, you know it can take its toll on every part of your life. Financial health, physical health and happiness are profoundly interconnected. It's almost impossible to enjoy any one of these without the help of the other two. The authors describe this phenomenon as the intersection of money, health, and happiness. Leveraging Your Financial Intelligence will teach you a powerful values-based approach to achieving your most important life goals. As you take steps to improve your financial well-being, you'll discover that leveraging your financial intelligence will also fuel your physical and emotional well-being. Backed by the latest research findings in neuroscience, psychology, health, and cultural anthropology, the authors' invaluable advice focuses on the practical actions you can take to improve not just your finances, but your overall life satisfaction. You'll be inspired by meeting people from all walks of life who have leveraged their financial intelligence to build financial security, promote fitness and health, and increase their daily sense of happiness.
    Note: Online resource; Title from title page (viewed May 30, 2018) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 19
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469069555
    Language: English
    Pages: 1 online resource (138798 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition-more than 50% new and revised-is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
    Note: Online resource; Title from title page (viewed December 25, 2018) , Mode of access: World Wide Web.
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...