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  • Safari, an O’Reilly Media Company  (3)
  • Libby, Alex
  • [Erscheinungsort nicht ermittelbar] : McGraw-Hill  (3)
  • [Erscheinungsort nicht ermittelbar] : Apress
  • Economics  (3)
Datasource
Material
Language
Years
Author, Corporation
Publisher
Subjects(RVK)
  • Economics  (3)
  • 1
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (384 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Taddy, Matt Business data science
    DDC: 658.4/033
    RVK:
    Keywords: Data Analytics ; Statistische Methodenlehre ; Operations Research ; Künstliche Intelligenz ; Electronic books ; local ; Management ; Entscheidung ; Maschinelles Lernen
    Abstract: Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Use machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, you’ll find the information, insight, and tools you need to flourish in today’s data-driven economy. You’ll learn how to: •Use the key building blocks of Machine Learning: sparse regularization, out-of-sample validation, and latent factor and topic modeling •Understand how use ML tools in real world business problems, where causation matters more that correlation •Solve data science programs by scripting in the R programming language Today’s business landscape is driven by data and constantly shifting. Companies live and die on their ability to make and implement the right decisions quickly and effectively. Business Data Science is about doing data science right. It’s about the exciting things being done around Big Data to run a flourishing business. It’s about the precepts, principals, and best practices that you need know for best-in-class business data science.
    Note: Online resource; Title from title page (viewed August 23, 2019)
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (213 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Ries, Al Positioning
    Parallel Title: Erscheint auch als Ries, Al Positioning
    DDC: 659.1
    RVK:
    RVK:
    Keywords: Electronic books ; local ; Produktpositionierung ; Produkt ; Werbung
    Abstract: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
    Note: Online resource; Title from title page (viewed January 3, 2001)
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071473170
    Language: English
    Pages: 1 online resource (14946 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Ries, Al Positioning
    Parallel Title: Erscheint auch als Ries, Al Positioning
    DDC: 659.1
    RVK:
    RVK:
    Keywords: Audiobooks ; local ; Audiobooks ; Produktpositionierung ; Produkt ; Werbung
    Abstract: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when, and why, less is more Analyze recent trends that effect your positioning Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today.
    Note: Online resource; Title from title page (viewed December 13, 2000)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
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