Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • Kelsey, Todd
  • [Place of publication not identified] : Apress  (3)
  • Boston, MA : Safari  (1)
  • Electronic books ; local  (4)
  • Database management
  • 1
    Online Resource
    Online Resource
    Introduction to Google Analytics : a guide for absolute beginners (2017)
    [Place of publication not identified] : Apress
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Google Analytics ; Web usage mining ; Internet users ; Statistics ; Data processing ; Electronic books ; Electronic books ; local
    Abstract: Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You'll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
    Note: Description based on online resource; title from title page (Safari, viewed September 29, 2017)
    URL: https://learning.oreilly.com/library/view/-/9781484228296/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Introduction to social media marketing : a guide for absolute beginners (2017)
    [Place of publication not identified] : Apress
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Internet marketing ; Online social networks ; Economic aspects ; Social media ; Economic aspects ; Electronic books ; Electronic books ; local
    Abstract: Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You'll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
    Note: Description based on online resource; title from cover page (Safari, viewed September 29, 2017)
    URL: https://learning.oreilly.com/library/view/-/9781484228548/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Introduction to Search Engine Marketing and AdWords : A Guide for Absolute Beginners (2017)
    [Erscheinungsort nicht ermittelbar] : Apress | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (148 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You'll Learn Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links Who This Book Is For Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.
    Note: Online resource; Title from title page (viewed June 19, 2017)
    URL: https://learning.oreilly.com/library/view/-/9781484228487/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Introduction to search engine optimization : a guide for absolute beginners (2017)
    [Place of publication not identified] : Apress
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Web search engines ; Internet searching ; Internet marketing ; Web sites ; Design ; Electronic books ; Electronic books ; local
    Abstract: Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You'll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
    Note: Includes bibliographical references. - Description based on online resource; title from cover (Safari, viewed November 12, 2018)
    URL: https://learning.oreilly.com/library/view/-/9781484228517/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...