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  • Hartley, John  (3)
  • Norman, Chad  (2)
  • Hoboken, NJ : Wiley  (4)
  • London : SAGE  (1)
  • General works  (5)
Datasource
Material
Language
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Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Hoboken, NJ : Wiley
    ISBN: 9781283432313 , 1283432315 , 9781118218877
    Language: English
    Pages: Online-Ressource (1 online resource (xix, 198 p.)) , ill.
    Edition: Online-Ausg.
    Parallel Title: Druckausg. Mathos, Melanie 101 social media tactics for nonprofits
    DDC: 302.23
    RVK:
    Keywords: Social media ; Nonprofit organizations Electronic books ; Nonprofit organizations ; Social media ; Nonprofit organizations ; Management ; Social networks ; Nonprofit-Organisation ; Online-Marketing ; Soziales Netzwerk
    Note: Includes index. - Description based on print version record
    URL: Volltext  (lizenzpflichtig)
    URL: Cover
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Chichester : Wiley-Blackwell | Hoboken, NJ : Wiley
    ISBN: 9781118106723
    Language: English
    Pages: 1 Online-Ressource (256 Seiten) , Illustrationen
    Series Statement: Wiley online library
    DDC: 302.23
    RVK:
    Keywords: Neue Medien ; Medienwissenschaft ; Kulturwissenschaften ; Online-Publikation
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    Hoboken, NJ : Wiley
    ISBN: 9781118106242 , 9781283432313
    Language: English
    Pages: Online-Ressource (xix, 198 p.) , ill
    Edition: Online-Ausg.
    DDC: 302.23
    RVK:
    RVK:
    Keywords: Social media ; Nonprofit organizations ; BUSINESS & ECONOMICS / Nonprofit Organizations & Charities ; Electronic books
    Abstract: The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world ar
    Description / Table of Contents: 101 Social Media Tactics for Nonprofits: A Field Guide; Contents; Foreword; Acknowledgments; Introduction; Using This Book; Tactic Checklist; Chapter 1: Setup; 1. Claim Your User Name on Facebook; 2. Brand Your YouTube Channel; 3. Claim Your Venue on foursquare; 4. Create a Branded foursquare Page; 5. Create a Custom Twitter Background; 6. Brand Your Facebook Page; 7. Add Multiple Administrators to Your Facebook Page; 8. Set and Display Rules for Your Facebook Community; 9. Allow Supporters to Post Content on Your Facebook Page; 10. Monitor Facebook Page Activity with Alerts
    Description / Table of Contents: 11. Use Commenting Tools that Authenticate with Social Accounts12. Add a Facebook Like Button to Your Web Site or Blog; 13. Add a Twitter Follow Button to Your Site; 14. Include the ShareThis Sharing Button; 15. Create a Flickr Pro Account; 16. Publish Photos Under a Creative Commons License; 17. Submit Your Photos to Flickr Groups; Chapter 2: Communicate; 18. Use Collaboration Tools to Manage Twitter Accounts; 19. Create Twitter Lists; 20. Display Names of Staff Contributing to Twitter and Facebook; 21. Connect with the Top Tweeters in Your Area
    Description / Table of Contents: 22. Monitor Local Twitter Activity Using Hashtags23. Make Your Tweets Retweetable; 24. Sign up for Tweets for Good; 25. Recruit New Staff and Volunteers; 26. Start, Join, and Organize Conversations with Hashtags; 27. Promote an Event or Campaign with a Hashtag; 28. Contribute to Mission-Related Twitter Hashtags; 29. Use TwitPic to Share Photos and Videos; 30. Display RSS Feeds on Your Web Site; 31. Display Live Twitter Content on Your Web Site and Blog; 32. Feed Your Blog to Twitter and Facebook; 33. Use Facebook Social Plug-ins on Your Site; 34. Add Events to Your Facebook Page
    Description / Table of Contents: 35. Integrate Other Social Channels with Facebook36. Include Social Channels in Contact Information; 37. Integrate Supporter Photos with Other Channels; 38. Submit Content to Social News and Bookmarking Sites; 39. Create a Wikipedia Entry; 40. Create a Social Media Newspaper; 41. Make a Buzzworthy Video; 42. Participate in a Video Contest; 43. Livestream Your Events; 44. Provide Instant Access to Content with QR Codes; 45. Share Presentations and Documents Online; Chapter 3: Engage; 46. Create a Facebook Welcome Tab; 47. Encourage Action with Facebook Custom Tab
    Description / Table of Contents: 48. Encourage Supporters to Share Facebook Content49. Launch a Like Campaign; 50. Use Facebook as Your Organization's Page; 51. Ask Your Facebook Fans a Question; 52. Get Creative with Avatars; 53. Add a Tweet Button to Your Web Site or Blog; 54. Empower Supporters to Take Social Action; 55. Build Real Relationships with Social Communication; 56. Ask Influencers to Share Your News; 57. Engage the Blogging Community; 58. Broadcast the Backchannel Buzz at Your Event; 59. Organize a Twitter Chat with a Hashtag; 60. Organize a Tweetup; 61. Reward Your Supporters for Checking In
    Description / Table of Contents: 62. Add Mission-Related Tips on foursquare
    Note: Includes index
    URL: Volltext  (lizenzpflichtig)
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  • 4
    Online Resource
    Online Resource
    Hoboken, NJ : Wiley
    ISBN: 0470671009 , 9781118106709 , 9780470671009 , 9780470671016 , 9780470671009
    Language: English
    Pages: 256 S.
    Edition: Online-Ausg.
    Parallel Title: Print version Digital Futures for Cultural and Media Studies
    DDC: 302.23
    RVK:
    Keywords: Electronic books ; Neue Medien ; Medienwissenschaft ; Kulturwissenschaften
    Abstract: An ambitious rendering of the digital future from a pioneer of media and cultural studies, a wise and witty take on a changing field, and our orientation to itInvestigates the uses of multimedia by creative and productive citizen-consumers to provide new theories of communication that accommodate social media, participatory action, and user-creativityLeads the way for new interdisciplinary engagement with systems thinking, complexity and evolutionary sciences, and the convergence of cultural and economic valuesAnalyzes the historical uses of multimedia from print, through broadcasting to the i
    Abstract: An ambitious rendering of the digital future from a pioneer of media and cultural studies, a wise and witty take on a changing field, and our orientation to it Investigates the uses of multimedia by creative and productive citizen-consumers to provide new theories of communication that accommodate social media, participatory action, and user-creativityLeads the way for new interdisciplinary engagement with systems thinking, complexity and evolutionary sciences, and the convergence of cultural and economic valuesAnalyzes the historical uses of multimedia from print, through broadcasting to the
    Description / Table of Contents: Cover; Dedication; Title page; Copyright page; 1 The History and Future of Ideas; Part I: Reading Digits; Part II: A Short History of Representation - From Print to User; 4 The Distribution of Public Thought; 'Public Thought' and Shirky's Shock; Average Collapse; Journalistic Collapse; Academic Collapse; Keening at a Wake; Sequence of Collapse; Every Time You Torrent; An Invisible College - At the Airport; Signaling the Quality of Public Thought; Digital Literacy: 'Look at Moi!'; Trust Me, I'm a Doctor?; Outlearning; 2 Cultural Studies, Creative Industries, and Cultural Science
    Description / Table of Contents: Evolving CitizenshipCultural Citizenship; Media Citizenship; Productive Citizens; Silly Citizenship; Discursive Citizenship in the Era of New Media; Ordinary Publics, New Media, and Cultural Citizenship; Arty-Farty Citizenship?; 7 The Probability Archive; Institutions of Memory; From Objectivity to Quantum Theory; Modernity's Essence Archive; Broadcast Television as Essence Archive; The Probability Archive; Plenitude of the Sign; The Internet as a Probability Machine (Or, How to 'Cast' the First Stone); Amazingly Unlikely; The Veblen Question; The Olduvai Imperative; 8 Messaging as Identity
    Description / Table of Contents: Message - What Message?Part I: Interdisciplinary Encounters; Part II: Madness, or Method?; Part III: Evolution of Homo Nuntius; Part IV: Fashion as 'the Message' of Homo Nuntius; Trickster the Entrepreneur; Cultural Science: System, Agency, Disruption, Change; New Firms; The 'A' Word; Distributed Talent; Lying Worm and Cry Baby; Structural Change; Bridging Culture and Science; 9 Paradigm Shifters; References; Acknowledgments; Index;
    Description / Table of Contents: Why is Cultural Studies not an Evolutionary Science?Part I: Past - Cultural Studies; Part II: Present - Creative Industries; Part III: Future - Cultural Science; 3 Journalism and Popular Culture; Part I: Popular Culture - Subject or Object?; Part II: Methodological Considerations; 5 Television Goes Online; Cultural Climate Change; 'That Sign Needs Changing'; Less Popular?; More Democratic?; From Coronation Street to Corrie; More Democratic . . . and Sillier?; What Say You?; Implications for Media Studies; 6 Silly Citizenship; Citizenship: Child's Play?; History or Science?; The 'Good Citizen'
    Note: Description based upon print version of record
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  • 5
    Online Resource
    Online Resource
    London : SAGE | [London] : [Sage Publishing]
    ISBN: 9781446216934
    Language: English
    Pages: 1 online resource (ix, 189 p.) , Ill.
    DDC: 306.071
    RVK:
    RVK:
    Keywords: Geschichte ; Kulturwissenschaften ; Einführung ; Einführung
    Abstract: Hartley sheds new light on neglected pioneers, and also examines a host of themes in the subject, including literary criticism mass society, political economy, art history, teaching and feminism, anthropology and sociology.
    Note: Description based on print version record
    URL: Volltext  (URL des Erstveröffentlichers)
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