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  • 2010-2014  (10)
  • Motive, Market  (6)
  • Harrington, H.  (4)
  • Boston, MA : Safari  (10)
  • Cham : Springer International Publishing
  • 1
    Online Resource
    Online Resource
    The Lean Management Systems Handbook (2014)
    [Erscheinungsort nicht ermittelbar] : Productivity Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (549 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Performance management, the primary focus of a Lean organization, occurs through continuous improvement programs that focus on education, belief systems development, and effective change management. Presenting a first-of-its-kind approach, The Lean Management Systems Handbook details the critical components required for sustainable Lean management. Positioning Lean as a management operational philosophy far beyond the traditional set of improvement tools, the book explains how managers at all levels of the organization can integrate Lean into their daily management activities. It defines the Lean philosophy as well as the beliefs and behaviors required to develop a thriving Lean company culture. The book captures the essence of Lean learning and Lean doing and illustrates practical applications of Lean management. It begins by covering the basics that encompass Lean management and leadership in two critical areas: maintenance/control and improvement. After reading this book, you will better understand how to see waste, measure waste, eliminate waste, and develop an active change improvement workplace. You will also gain the practical understanding required to determine which Lean tool is best suited to your particular need for supporting an organization-wide management system. Expounding on essential Lean concepts, this is an ideal guide to help new managers and leaders make the transition from theory to successful application in the field. Complete with brief summaries and examples of the most important tools in Lean management systems development in each chapter, the book provides a reliable roadmap for deploying a Lean management system across your organization, and subsequently across your entire value stream.
    Note: Online resource; Title from title page (viewed July 11, 2014) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9781466564350/?ar
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    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    The Lean Six Sigma Black Belt Handbook (2013)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    ISBN: 9781466554696 , 146655469X
    Language: English
    Pages: 1 online resource (621 pages)
    Edition: 1st edition
    Series Statement: Management Handbooks for Results
    DDC: 658.4/013
    Keywords: Electronic books ; local
    Abstract: Although Lean and Six Sigma appear to be quite different, when used together they have shown to deliver unprecedented improvements to quality and profitability. The Lean Six Sigma Black Belt Handbook: Tools and Methods for Process Acceleration explains how to integrate these seemingly dissimilar approaches to increase production speed while decreasing variations and costs in your organization. Presenting problem-solving tools you can use to immediately determine the sources of the problems in your organization, the book is based on a recent survey that analyzed Six Sigma tools to determine which are the most beneficial. Although it focuses on the most commonly used tools, it also includes coverage of those used a minimum of two times on every five Six Sigma projects. Filled with diagrams of the tools you’ll need, the book supplies a comprehensive framework to help you for organize and process the vast amount of information currently available about Lean, quality management, and continuous improvement process applications. It begins with an overview of Six Sigma, followed by little-known tips for using Lean Six Sigma (LSS) effectively. It examines the LSS quality system, its supporting organization, and the different roles involved. Identifying the theories required to support a contemporary Lean system, the book describes the new skills and technologies that you need to master to be certified at the Lean Six Sigma Black Belt (LSSBB) level. It also covers the advanced non-statistical and statistical tools that are new to the LSSBB body of knowledge. Presenting time-tested insights of a distinguished group of authors, the book provides the understanding required to select the solutions that best fit your organization's aim and culture. It also includes exercises, worksheets, and templates you can easily customize to create your own handbook for continuous process improvement. Designed to make the methodologies you choose easy to follow, the book will help Black Belts and Senseis better engage their employees, as well as provide an integrated and visual process management structure for reporting and sustaining continuous improvement breakthroughs and initiatives.
    Note: Online resource; Title from title page (viewed July 9, 2013)
    URL: lizenzpflichtig
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  • 3
    Online Resource
    Online Resource
    Web Analytics : Return on Analytics (Streaming Video) (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133573268
    Language: English
    Pages: 1 online resource (1 video file, approximately 60 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: When analyzing your investment costs you look at two things: how much was the initial cost and the total revenue you received. Stop struggling to increase your revenue and find the secrets to making that number $500,000 to over $13,000,000. Here is where you will discover what it takes to increasing your revenue with Return on Analytics and how to analyze your data. This introduction will provide you with the ins and out of R.O.A and the things to look for that will boost your confidence, increase sales and ultimately increase revenue for your business. Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007). He also writes the highly rated blog on Web Analytics called Occam's Razor. Kaushik is Analytics Evangelist at Google, and co-founder of Market Motive. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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  • 4
    Online Resource
    Online Resource
    Pay-Per-Click : What Google Enhanced Campaigns Mean to You (Streaming Video (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133573312
    Language: English
    Pages: 1 online resource (1 video file, approximately 1 hr., 31 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Every day, web analytics -- and Google specifically -- become more and more complex. These changes make for powerful enhanced analysis, and the freedom to explore new hypotheses. But proceed with caution: a single misunderstanding of a setting or feature can completely jeopardize your entire campaign. Here's your opportunity to master Google's new enhanced options, this workshop with PPC expert Brad Geddes will help you ensure that your campaigns are giving you the highest quality analysis. He'll cover the new features for more successful ads, the changes that come with Google's new enhanced campaigns, and the important steps you need to take before and after you make the switch to new options. Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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  • 5
    Online Resource
    Online Resource
    Internet Fundamentals : Profitability Basics (Streaming Video) (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133574036
    Language: English
    Pages: 1 online resource (1 video file, approximately 25 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Conversion is really just the first part of profitability basics. In this workshop with digital marketing expert Matt Bailey, you'll discover the guidelines to see where you are making money and what your driving factors are. Develop a checklist that puts the fundamental building blocks for maximum profitability in place, and look to return on investment data to find your most profitable marketing channels. Matt will discuss how to use opportunity analysis to compare to visits with revenue, how to focus on long-term sustainability and profit, why you need to find your highest profit medium through channel reports, and how to get the most out of your SEO, social media, PPC, and analytics. Matt Bailey is the author of Internet Marketing: An Hour A Day and the upcoming eCommerce: An Hour A Day, and serves on the Advisory Board for the Search Engine Strategies Conferences. As one of the industry’s highest-rated speakers, he presents at Conferences around the world. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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  • 6
    Online Resource
    Online Resource
    Internet Fundamentals : Four Steps to Developing a Content Plan (Streaming Video) (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133573992
    Language: English
    Pages: 1 online resource (1 video file, approximately 28 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Have you defined your content plan for 2012? Fresh, relevant, engaging content is critical to growing traffic, retaining visitors and increasing conversions. In this workshop, expert Matt Bailey will give you 4 simple steps to a keyword driven blueprint for new content that really works. You'll learn how to develop a content plan that integrates all of your online marketing segments, use keyword research to find what people really want, build a long-terms content plan based on the volatility of search terms, create an immediate plan based on Google Trends, and develop a publishing schedule for introducing, developing, and closing content. Matt Bailey is the author of Internet Marketing: An Hour A Day and the upcoming eCommerce: An Hour A Day, and serves on the Advisory Board for the Search Engine Strategies Conferences. As one of the industry’s highest-rated speakers, he presents at Conferences around the world. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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  • 7
    Online Resource
    Online Resource
    Pay-Per-Click : How to Target and Convert Through the Buying Funnel (Streaming Video) (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133573329
    Language: English
    Pages: 1 online resource (1 video file, approximately 48 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: The buying funnel is more than just a handy metaphor. In the hands of those who know how to leverage it, the buying funnel becomes a powerful conversion tool with three distinct elements: intent, method, and potential. PPC expert Brad Geddes shows you how to understand and leverage these key elements. You'll learn how to determine your funnel, classify keywords into the funnel, write ads based on user placement, and choose landing pages based on the stages of the funnel. Master these aspects of the buying funnel and your PPC campaigns will reach more users and convert them even faster! Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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  • 8
    Online Resource
    Online Resource
    Pay-Per-Click : Enhanced Campaigns (Streaming Video) (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133573305
    Language: English
    Pages: 1 online resource (1 video file, approximately 48 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Google's enhanced campaigns will change the structure of your account organization. Take advantage of these changes by discovering how to place focus on particular ad groups at particular times. Leverage the power of these tools to maximize the efficiency of your marketing campaigns and create more focused and effective ad placement. In this workshop with PPC expert Brad Geddes discusses how enhanced campaigns affect account structure, when to combine and when not to combine different campaigns, and highlights beneficial methods for structuring your campaigns. Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
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  • 9
    Online Resource
    Online Resource
    The Organizational Master Plan Handbook (2012)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (275 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: For visionary leaders, an Organizational Master Plan and associated technologies have become essential components of strategic decision making. Written for leaders, planners, consultants, and change agents, The Organizational Master Plan Handbook: A Catalyst for Performance Planning and Results explains how to merge the four planning activities that compose the Organizational Master Plan to manage, improve, and maximize organizational efficiency and effectiveness. Written by recognized leaders in applying Performance Improvement methodologies to business processes and entire organizations, this book defines the makeup and highlights the differences in the operating plan, strategic business plan, strategic improvement plan, and the organization’s business plan. It defines each and explains how to link them to reduce costs and cycle times. Describing how to use controllable factors as the foundation for constructing your Organizational Master Plan, it demonstrates how the plan fits into organizational alignment activities. Examines all the plans that should go on within an organization and details the purpose of each Unveils a novel approach for preparing a Strategic Improvement Plan Lays out a well-defined roadmap of the Organizational Master Plan process Explaining how to make the strategic planning process a part of performance plans for individuals within your organization, the text incorporates sufficient flexibility so you can adapt and revise the plans discussed according to changing business needs and marketplace opportunities. It explains how to develop a set of vision statements to define how your organization will function five years in the future as well as how to develop the strategies needed to make the required transformation a success. Praise for the Book: Harrington and Voehl present the most comprehensive and effective approach to optimizing an organization’s performance developed to date. —Tang Xiaofen, President of the Shanghai Association for Quality & President of the Shanghai Academy of Quality Management Compulsory reading for all leaders to maximize efficiency and effectiveness while navigating business in this risky global economy. —Acn. Shan Ruprai President APQO, National Chairman Australian Organisation for Quality, and Chairman AIBI Australia A Note from the Authors: Organizational Master Plans are tangible and often visible statements of where the organization is now, what it should be in the future and what is re...
    Note: Online resource; Title from title page (viewed February 24, 2012) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9781439878781/?ar
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  • 10
    Online Resource
    Online Resource
    The Organizational Alignment Handbook (2011)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (282 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: In the same way that a well-defined approach is needed to develop an effective strategic plan, an equally well-designed approach is needed to support the alignment of your organization's structure, management concepts, systems, processes, networks, knowledge nets, training, hiring, and reward systems. Examining top-down, bottom-up, and core planning and execution processes, The Organizational Alignment Handbook: A Catalyst for Performance Acceleration provides a systematic approach for establishing the infrastructure needed to support a successful transformation and make your strategic plan a reality. Bridging the gap between macro and micro approaches with a single unified theory, the book provides the understanding needed to assess the effectiveness of your organization’s current management system. It explains how to identify potential projects, introduce new practices, plan for resource allocation, and define and recommend decision governance. Identifying the capability constraints you must resolve in order for your company to thrive in an increasingly competitive business environment, the book explains: How the organizational master plan fits into alignment activities How strategic planning process and outcomes can be made part of the performance plan for individuals How to use controllable factors as the foundation for your master plan How to develop a set of vision statements that defines how your organization will function in the future The management skills your organization currently possesses might be effective in today’s environment, but are they the skills needed to meet strategic objectives in the future? This book outlines a step-by-step approach for achieving organization-wide alignment of processes, applications, and systems, and to ensure acceptance of the results by all stakeholders. It includes examples of organizations implementing the strategies discussed as well as a review of the activities you need to follow to minimize the time it takes to reach your performance objectives today and in the future.
    Note: Online resource; Title from title page (viewed November 9, 2011) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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