ISBN:
9781317299356
Language:
English
Pages:
1 online resource (271 pages)
Edition:
1. Auflage
Series Statement:
Routledge Interpretive Marketing Research Ser.
Parallel Title:
Erscheint auch als Cochoy, Franck, 1964 - Digitalizing consumption
Parallel Title:
Print version Cochoy, Franck Digitalizing Consumption : How devices shape consumer culture
DDC:
306.3
Keywords:
Digitale Güter
;
Konsumentenverhalten
;
Online-Marketing
;
Electronic books
;
Consumption (Economics)
;
Consumer behavior
;
Digital media Social aspects
;
Verbraucherverhalten
;
Neue Medien
;
Konsumsoziologie
Abstract:
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of illustrations -- List of contributors -- 1. Digitalizing consumption: Introduction -- Implications for society and markets -- Devising consumers -- Consumer subjects and practices -- Marketing practices -- References -- 2. Big data challenge for social sciences and market research: From society and opinion to replications -- The digital age -- The construction of "opinion" -- The fabrication of "society" -- What the social sciences can do with the digital, and what the digital does to the social sciences -- The end of social theory? -- From traces to replications -- Conclusion -- Notes -- References -- 3. Towards a rhythm-sensitive data economy -- Rhythm-based and rhythm-sensitive business: empirical observations from Finland -- Discussion -- Conclusions -- Notes -- References -- 4. Serendipitous effects in digitalized markets: The case of the DataCrawler recommendation agent -- Introduction -- Theoretical and methodological frameworks -- Design of DataCrawler's recommendation agent -- Use of the DataCrawler recommendation agent -- Discussion -- Conclusion -- References -- 5. Extending the mind: Digital devices and the transformation of consumer practices -- Introduction -- Digital devices as consumer mind extensions -- Methods -- Findings -- Extended knowledge -- Extended imagination -- Extended memory -- Consequences and implications for the extended mind -- Conclusions -- References -- 6. Promoting ethical consumption: The construction of smartphone apps as "ethical" choice prescribers -- Introduction -- Theoretical framework - market devices and the scripting of ethics -- Method - an object ethnography of smartphone apps -- Findings - unfolding smartphone apps as "calculative" market devices
Abstract:
Discussion and conclusions: the shaping and promotion of ethical consumption -- References -- 7. Tracing the sex of big data (or configuring digital consumers) -- The world's most dangerous meeting: event for e-trade -- Fairs -- Setting and methodology -- On the scene: revolution? -- Configuring digital consumers -- The consumer is not stupid: she is my daughter -- Conclusion -- Notes -- References -- 8. "Write something": The shaping of ethical consumption on Facebook -- Introduction and aim -- Sample and analytic methods -- Theorizing ethical consumption as technology of the self -- Platform affordances and ethical consumption -- Campaigns, projects and managing ethical consumption -- Fluidity of technical affordance and ethical consumption -- Shaping of ethical consumption through metavoicing -- Conclusion -- Notes -- References -- 9. Digitalized music: Entangling consumption practices -- Introduction -- Music consumption practices? -- Methods -- Intersections of music listening in everyday life -- A typology of intersections of music listening in everyday life -- Concluding remarks: the consequences of digitalization for music listening -- Future work -- Note -- References -- 10. Marketing and cyberspace: William Gibson's view -- Popular culture and marketing -- Main characters and main issues in Pattern Recognition -- The story continues -- A circuit of culture -- Notes -- References -- 11. Digital advertising campaigns and the branded economy -- Advertising as a market device -- Method -- Exploring the potential of the Web: the Posten webshop -- The user-generated viral video: the Milko Music Machine -- The Web as the platform - Volvo XC90 launch -- The social Web - the Heidies' 15 MB of fame -- The mobile Web - the World's Biggest Signpost -- Digital devices and cultural intermediaries -- Notes -- References
Abstract:
12. From the logs of QR code readers: A socio-log-y of digital consumption -- Elements of socio-log-y -- Following the population of logs: time and space -- Conclusions -- Notes -- References -- Index
Note:
Description based on publisher supplied metadata and other sources
Permalink
