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  • 2015-2019  (2)
  • Edward Elgar Publishing  (2)
  • Cheltenham, UK : Edward Elgar Publishing Limited  (2)
  • [Cheltenham] : Edward Elgar Publishing
  • Unternehmer  (2)
  • 1
    Online Resource
    Online Resource
    Cheltenham, UK : Edward Elgar Publishing Limited
    ISBN: 9781785363719
    Language: English
    Pages: 1 Online-Ressource (192 p) , cm
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Entrepreneurial identity
    Keywords: Unternehmer ; Identity theory ; Entrepreneurship ; Electronic books ; Aufsatzsammlung ; Entrepreneurship
    Abstract: Contents: Preface -- 1. Entrepreneurial identity : professional virtues moderate attraction and persistence / Thomas N. Duening -- 2. The entrepreneur in the age of discursive reproduction : whence comes entrepreneurial identity? / Rebecca Gill -- 3. Visualizing Bill Gates and Richard Branson as comic book heroes : an examination of the role of cartoon and caricature in the parodization of the entrepreneurial persona / Robert Smith and David Boje -- 4. Entrepreneurial identity and motivation / Blake Mathias -- 5. Learning to become entrepreneurial : fostering entrepreneurial identity & habits / Karen Williams-Middleton and Anne Donnellon -- 6. Teaching the aspiring entrepreneur / Matthew L. Metzger -- Index.
    Abstract: Entrepreneurship is an academic discipline that, despite decades of growth in research and teaching activity lacks a traditionally distinct or common pedagogy. In this book, editors Thomas N. Duening and Matthew L. Metzger explore entrepreneurial identity as a new basis upon which curricula can be constructed for aspiring entrepreneurs. Critically, this perspective is based on the insight that there is a fundamental difference between venture development and entrepreneur development. Unfortunately, most current interventions for aspiring entrepreneurs focus on the former at the expense of the latter. The editors have collected work from an international team of authors with diverse views on how identity theory applies to entrepreneur development. Chapters focus primarily on macro-level identity issues (that is, how do these entrepreneurial archetypes form, persist, and sometimes change) or micro-level identity issues (that is, how can educators and resource providers identify, communicate, and incentivize identity construction among aspiring entrepreneurs). This book provides a general theoretical background and offers numerous suggestions for application and further research. One example of this is the 'For Further Reading' feature at the end of each chapter which is perfect for assisting those who want to delve deeper into various topics. This essential resource will be of interest to researchers, resource providers and students alike
    Note: Contributors include: D. Boje, A. Donnellon, T.N. Duening, R. Gill, B. Mathias, M.L. Metzger, R. Smith, K. Williams-Middleton , Includes index
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Cheltenham, UK : Edward Elgar Publishing Limited
    ISBN: 9781785365041
    Language: English
    Pages: 1 Online-Ressource (328 p) , cm
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Handbook of research methodologies and design in neuroentrepreneurship
    DDC: 338
    RVK:
    Keywords: Unternehmer ; Neurowissenschaften ; Neuroökonomie ; Entrepreneurship Psychological aspects ; Entrepreneurship Methodology ; Electronic books ; Aufsatzsammlung ; Entrepreneurship
    Abstract: Contents: Preface -- 1. Introduction / Mellani Day, Mary C. Boardman and Norris Krueger -- Part I -- Neuroscience principles, techniques and tools -- 2. Brain-driven entrepreneurship research: -- A Review and research agenda / Víctor Pérez-Centeno -- 3. Human psychophysiological and genetic approaches in neuroentrepreneurship / Marco Colosio, Cristiano Bellavitis and Alexey Gorin -- 4. Unpacking neuroentrepreneurship: conducting entrepreneurship research with EEG technologies / Martin De Holan and Cyril Couffe -- 5. A brief primer on using functional magnetic resonance imaging (fMRI) in entrepreneurship research / M. K. Ward, Crystal Reeck and William Becker -- 6. Experimental methodological principles for entrepreneurship research using neuroscience techniques / Víctor Pérez-Centeno -- Part II -- Neuroscience applications - entrepreneurial judgement, decision-making and cognition -- 7. Entrepreneurial return on investment through a neuroentrepreneurship lens / Mellani Day and Mary C. Boardman -- 8. The cognitive neuroscience of entrepreneurial risk: -- conceptual and methodological challenges / Kelly G. Shaver, Leon Schjoedt, Angela Passarelli and Crystal Reeck -- 9. A few words about entrepreneurial learning, training and brain plasticity / Aparna Sud -- 10. A few words about Neuro-experimental designs for the study of emotions and cognitions in entrepreneurship / Theresa Treffers -- 11. Which tool should I use? Neuroscientific technologies for brain-driven entrepreneurship researchers / Víctor Pérez-Centeno -- 12. A few words about what neuroentrepreneurship can and cannot help us with / Sean Guillory, Mary C. Boardman and Mellani Day -- Index.
    Abstract: This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. A key challenge of this field is that few neuroscientists are trained as entrepreneurship scholars and few entrepreneurship scholars are trained as neuroscientists, but this book skillfully bridges that gap. Expert contributors include concrete examples of new ways to conduct research in their contributions, which have the potential to shed light onto areas such as decision making and opportunity recognition and allow neuroentrepreneurs to ask different, perhaps better, questions than ever before. This Handbook also presents current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of answerable questions using neuroscience techniques. Neuroentrepreneurship is an important, emerging field for neuroscientists and entrepreneurship scholars alike. For the former audience, this book presents concrete research questions and entrepreneurship applications; for the latter, it serves as a primer and introduction to neuroscientific methods. Graduate students studying entrepreneurship, and practitioners who are keen to promote innovation and entrepreneurial skills in their leadership, will also find this Handbook to be of interest
    Note: Includes index
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