ISBN:
9781781005125
Language:
English
Pages:
1 Online-Ressource (XVI, 602 S.)
,
Ill., graph. Darst.
Series Statement:
Elgar original reference
Series Statement:
Edward Elgar E-Book Archive
Parallel Title:
Erscheint auch als Handbook of developments in consumer behaviour
DDC:
658.8342
Keywords:
Konsumentenverhalten
;
Kulturelle Identität
;
Neurowissenschaften
;
Consumer behavior Handbooks, manuals, etc
;
Consumer behavior
;
Electronic books
;
Verbraucherverhalten
;
Konsum
Abstract:
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Abstract:
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice
Note:
Originally published: 2012. - Includes bibliographical references and index
DOI:
10.4337/9781781005125
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
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