Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • Edward Elgar Publishing  (6)
  • Schnorbus, Axel
  • Northampton, MA : Edward Elgar Pub  (6)
  • Marketing  (3)
  • Wirtschaftspolitik
Datasource
Material
Language
Years
Author, Corporation
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Northampton, MA : Edward Elgar Pub
    ISBN: 9781786432698
    Language: English
    Pages: 1 Online-Ressource (208 p)
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als Erickson, G. Scott New methods of market research and analysis
    Keywords: Marktforschung ; Big Data ; Marketing research ; Business intelligence ; Electronic books ; Marketing ; Marktforschung ; Big Data ; Marktanalyse
    Abstract: Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.
    Abstract: New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. Scott Erickson goes beyond the buzzwords to provide relevant explanations of the meaning and impact of both big data and analytics, placing them in context with traditional marketing research. His engaging subject matter focuses on the practical aspects of big data concepts, precisely defining and illustrating key concepts and providing illuminating real world examples. This approachable style enables marketers to understand what data scientists are doing with big data systems and analytics, giving them a taste of the capabilities of contemporary statistical software and its practical applications This book can be used as a supplement to a traditional marketing research text or on its own. It will serve as a key reference for graduate students and advanced undergraduates in marketing research, marketing analytics, or business intelligence courses as well as marketing professionals looking to stay up to date with current trends and have them explained in a context they understand
    Note: Includes index
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 2
    Online Resource
    Online Resource
    Northampton, MA : Edward Elgar Pub
    ISBN: 9781785365577
    Language: English
    Pages: 1 Online-Ressource (264 p)
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Trust in regulatory regimes
    DDC: 352.8#23
    RVK:
    Keywords: Vertrauen ; Regulierung ; Selbstverpflichtung ; Welt ; Political participation ; Trust Political aspects ; Economic policy ; Industrial policy ; Electronic books ; Handel ; Wirtschaftspolitik ; Regulierung
    Abstract: Contents: 1. Trust in regulatory regimes: scoping the field / Frédérique Six and Koen Verhoest -- 2. The role of trust in the regulation of complex and high-risk industries: the case of the U.S. Federal Aviation Administration's voluntary disclosure programs / Russell W. Mills and Dorit Reiss -- 3. When the going gets tough: exploring processes of trust building and repair in regulatory relations / Frédérique Six and Hans Van Ees -- 4. Interorganizational trust in Flemish public administration: comparing trusted and distrusted interactions between public regulatees and public regulators / Peter Oomsels and Geert Bouckaert -- 5. In vino veritas? the development of producer trust and its market effects in regulated French and Italian quality wine markets / Betsy Carter -- 6. Being everybody's accomplice: trust and control in eco-labelling / Lovisa Näslund and Kristina Tamm Hallström -- 7. Trust and cooperation over the public-private divide, an empirical study on trust evolving in co-regulation / Haiko Van der Voort -- 8. Deliberate trust-building by autonomous government agencies: evidence from responses to the 2009 H1N1 swine flu pandemic / Erik Baekkeskov -- 9. An agenda for further research into the role of trust in regulatory regimes / Frédérique Six and Koen Verhoest -- Index.
    Abstract: Within political and administrative sciences generally, trust as a concept is contested, especially in the field of regulatory governance. This groundbreaking book is the first to systematically explore the role and dynamics of trust within regulatory regimes. Conceptualizing, mapping and analyzing trust between regulators, regulatees and citizens, expert contributors systematically review the existing empirical research on the role of trust within these relations. Further chapters offer new empirical material, with in-depth case studies covering different regulatory relations, regulatory issues and geographical areas. After scoping the field of inquiry and significantly adding to it, the book concludes with a proposal for a challenging and encompassing agenda for future research on trust in regulatory governance. Comprehensive and forward thinking, this book will be of interest to academics working in the fields of regulation, sociology, law, political science, public administration and trust. It will also offer a compelling read for practitioners working in the field of regulation
    Note: Contributors include: E. Baekkesko, G. Bouckaert, B. Carter, R.W. Mills, L. Näslund, P. Oomsels, D. Reiss, F. Six, K. Tamm Hallström, H. van der Voort, H. van Ees, K. Verhoest , Includes index
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 3
    Online Resource
    Online Resource
    Northampton, MA : Edward Elgar Pub
    ISBN: 9781784713171
    Language: English
    Pages: 1 Online-Ressource (328 p)
    Series Statement: Edward Elgar E-Book Archive
    Series Statement: Research handbooks in business and management
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Research handbook of marketing in emerging economies
    DDC: 658.8009172/4
    Keywords: Marketing ; Konsumentenverhalten ; Schwellenländer ; Marketing ; Electronic books ; Aufsatzsammlung ; Entwicklungsländer ; Marketing ; Verbraucherverhalten
    Abstract: Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging economy firms / Maja Arslanagic-Kalajdzic and Vesna Žabkar -- 4. Materialistic tendencies and adolescent healthy food consumption : setting the research agenda / Nesma Ammar, Noha El-Bassiouny and Ronia Hawash -- 5. Psychobranding of emerging economy firms : building emotional connections with local consumers / G. Nicolas Kfuri -- 6. Multinational corporation retailing in emerging economies : interplays of resistance, cooperation and transmutation / Marie-Laure Baron, Ruby Roy Dholakia and Nikhilesh Dholakia -- 7. Perceived advertising intrusiveness and avoidance in emerging economies - the case of China / Dan Petrovici, Svetla Marinova and Marin Marinov -- 8. Value branding in emerging economies as a social dimension in the Indian context / S. Ramesh Kumar and Svetla Marinova -- 9. Researching country image construct in the context of emerging economies / Durdana Ozretic-Dosen, Vatroslav Skare and Zoran Krupka -- 10. Opening the black box of Russian culture in B2B relationships / Carl-Arthur Solberg and Anzhelika Osmanova -- 11. Russian consumer behaviour : in search of a balance between national uniqueness and western mainstream / Sergei Sutyrin and Irina Vorobieva -- 12. Marketing in an emerging economy : the case of marketing in the Russian e-commerce market / Maria Smirnova, Vera Rebiazina and Anna Daviy -- 13. Marketing in Bulgaria : a small emerging economy and multi-cultural markets / Vesselin Blagoev and Mihael Minkov -- 14. Diffusion of supermarkets in Bangladesh - miles to go / M. Yunus Ali and Anisur Rahman Faroque.
    Abstract: Recently, emerging economies have contributed significantly to world economic growth and output. This Research Handbook advances, synthesises and expands the hitherto sparse publications on marketing in emerging economies, investigating specific processes and requirements, as well as the consequences of conducting marketing in these challenging contexts. Addressing diverse issues from a universal as well as regional and country-specific perspective, this book sheds light on general topics such as data collection procedure equivalence and marketing accountability, in addition to exploring specific context, such as Central and Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multicultural markets in marketing and retail marketing of multinational corporations. Timely and engaging, this Research Handbook will appeal to students and scholars interested in international business and marketing in emerging economies. Business practitioners, managers and policy makers working in emerging economies will also benefit from practical guidance on improving approaches to serving customers, as well as creating conducive environments for serving customers
    Note: Includes index , Contributors include: M.Y. Ali, N. Ammar, M. Arslanagić-Kalajdžić, M.-L. Baron, V. Blagoev, A. Chidlow, A. Daviy, N. Dholakia, R.R. Dholakia, N. El-Bassiouny, A.R. Faroque, P. Ghauri, R. Hawash, G.N. Kfuri, Z. Krupka, S.R. Kumar, M.A. Marinov, S.T. Marinova, M. Minkov, A. Osmanova, D. Ozretic-Dosen, D.A. Petrovici, V. Rebiazina, V. Skare, M. Smirnova, C.A. Solberg, S. Sutyrin, I. Vorobieva, V.R. Wood, V. Zabkar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 4
    Online Resource
    Online Resource
    Northampton, MA : Edward Elgar Pub
    ISBN: 9780857937957
    Language: English
    Pages: 1 Online-Ressource (264 p)
    Series Statement: Edward Elgar E-Book Archive
    Series Statement: Research handbooks in business and management
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Research handbook of innovation and creativity for marketing management
    DDC: 658.8/02
    RVK:
    Keywords: Marketingmanagement ; Innovation ; Kreativität ; Marketing ; Creative ability in business ; Electronic books ; Marketingmanagement
    Abstract: Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate effects of strategic orientations and the business model / Colin Cheng -- 4. Organizing for creativity / Farida Rasulzada -- 5. Four decades of engaging customers in product innovation / Mai Khanh Tran -- 6. Developing a conceptual model of the impacts of electronic word-of-mouth on innovation adoption / Yingying Qian -- 7. Cultural influences on innovation resistance : a conceptual framework / Nasir Salari -- 8. The influence of personality on creativity / Eva Hoff and Ingegerd Carlsson -- 9. Chan/Zen of creativity management / Ai-Girl Tan -- 10. Creativity in advertisement : how advertisements strike people - a critical discussion of the role of original ideas and background music / Alessandro Antonietti and Barbara Colombo -- Concluding remarks / Eric Shiu.
    Abstract: This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined. This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest
    Note: Includes index , Contributors include: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 5
    Online Resource
    Online Resource
    Northampton, MA : Edward Elgar Pub
    ISBN: 9781786430601
    Language: English
    Pages: 1 Online-Ressource (672 p) , cm
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Europe's disappearing middle class?
    DDC: 305.6
    RVK:
    RVK:
    RVK:
    Keywords: Mittelschicht ; Soziale Lage ; EU-Staaten ; Middle class ; Electronic books ; Aufsatzsammlung ; Electronic books ; Electronic books ; Aufsatzsammlung ; Electronic books ; Aufsatzsammlung ; Europa ; Mittelstand ; Wirtschaftspolitik ; Europa ; Mittelstand ; Verkleinerung
    Abstract: 1. Is the world of work behind middle class reshuffling? / Daniel Vaughan-Whitehead, Rosalie Vazquez-Alvarez and Nicolas Maitre -- 2. Is the world of work stimulating middle class growth in the Baltic states? / Jaan Masso, Inta Mierina and Kerly Espenberg -- 3. Social concertation and middle class stability in Belgium / Sarah Kuypers and Ive Marx -- 4. Transformation in the world of work and the middle class: the French experience / Pierre Courtioux and Christine Erhel -- 5. The erosion of the German middle class: the end of the 'levelled-out, middle class society'? / Gerhard Bosch and Thorsten Kalina -- 6. The Greek middle classes facing an uncertain future / Maria Karamessini and Stefanos Giakoumatos -- 7. Is Hungary still in search of its middle class? / István György Tóth -- 8. Middle incomes in boom and bust: the Irish experience / Bertrand Maître and Brian Nolan -- 9. The middle class in Italy: reshuffling, erosion, polarization / Annamaria Simonazzi and Teresa Barbieri -- 10. Stagnating incomes and the middle class in the Netherlands: running to stand still? / Wiemer Salverda -- 11. Still holding on? inequality, labour market and middle income groups in Portugal / Pilar González, António Figueiredo, Hugo Figueiredo and Luis Delfim Santos -- 12. Knocking on heaven's door: changes in the world of work and the middle class in Spain / Rafael Muñoz-De-Bustillo and José-Ignacio Antón -- 13. The rise and fall of the Swedish middle class? / Dominique Anxo -- 14. How have middle-income households fared in unequal Britain? a focus on work and employment trends / Damian Grimshaw and Anthony Rafferty.
    Abstract: While recent studies have highlighted the phenomenon and risks of increased inequalities between the top and the bottom of society, little research has so far been carried out on trends relating to the median income range that generally represents the middle class. This volume examines the following questions: what are the main transformations in the world of work over the last 20 years in terms of the labour market, social dialogue and conditions of work, wages and incomes that may have affected the middle class? How has the middle class been altered by the financial and economic crisis? What are the long-term trends for the middle class in Europe? This volume also investigates the potential risks and effects of the reshuffling, or even weakening, of the middle class. On the social side, it explores the ramifications of further retrenchment of the European Social Model, which to a great extent has traditionally been funded by the middle class. On the economic side, the book investigates whether this process - especially from the perspective of consumption and human capital - is endangering the long-term sustainability of the current economic model. While presenting evidence of a definite erosion of the middle class, this book assesses the specific situation in each individual EU member state on the basis of detailed statistics and case studies of professional categories that traditionally represent the middle class. This book issues a timely warning about the latest trends and prospects for the middle class in Europe. On this basis, it presents policy considerations and options that will be useful to policy-makers for ensuring the future of the middle class in Europe. Scholars and researchers of European studies and social policy, especially from a sustainability perspective, will find this volume to be an invaluable reference
    Note: Contributors include: J.I. Antón, D. Anxo, T. Barbieri, G. Bosch, P. Courtioux, C. Erhel, K. Espenberg, A. Figueiredo, H. Figueiredo, S. Giakoumatos, P. González, D. Grimshaw, T. Kalina, M. Karamessini, S. Kuypers, B. Maître, N. Maitre, I. Marx, J. Masso, I. Mierina, R. Muñoz-de-Bustillo Llorente, B. Nolan, A. Rafferty, W. Salverda, L.D. Santos, A. Simonazzi, I.G. Tóth, D. Vaughan-Whitehead, R. Vazquez-Alvarez , Includes bibliographical references and index
    URL: FULL  ((Currently Only Available on Campus))
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 6
    ISBN: 9781785369575
    Language: English
    Pages: 1 Online-Ressource (328 p)
    Series Statement: Edward Elgar E-Book Archive
    Series Statement: Kdi/ewc series on economic policy
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Macroprudential regulation of international finance
    DDC: 332/.042
    RVK:
    Keywords: Finanzmarktaufsicht ; Finanzmarktregulierung ; International finance ; Electronic books ; Aufsatzsammlung ; Internationaler Kreditmarkt ; Wirtschaftspolitik ; Regulierung ; Internationaler Kreditmarkt ; Wirtschaftspolitik ; Regulierung
    Abstract: 1. Introduction and overview / Dongsoo Kang and Andrew Mason -- 2. Macroprudential policies: indicators and tools / Hyun Song Shin -- 3. Business and financial cycles in emerging markets: lessons for macroprudential policies / Stijn Claessens and Swati R. Ghosh -- 4. Capital controls: a pragmatic proposal / Maria Socorro Gochoco-Bautista and Changyong Rhee -- 5. Irrational expectations, financial amplification and prudential capital controls / Sangwon Suh and Jinsoo Lee -- 6. The optimal international reserves with sudden stop risks / Kyu-Chul Jung -- 7. International reserves for emerging economies at various angles / Jong-Eun Lee -- 8. Foreign currency liquidity risk and prudential regulation of banks / Joon-Ho Hahm and Sungbin Cho -- 9. Investment patterns of foreign bank branches in Korea and their role in the foreign exchange market / Dongsoo Kang and Daehee Jeong -- 10. The role of reserves in a small open economy: the case of New Zealand / Anella Munro and Michael Reddell -- 11. Facing volatile capital flows: the role of exchange rate flexibility and foreign assets / Rodrigo Cifuentes and Alejandro Jara -- 12. Risk hedging in Korea's financial markets: the impacts of foreign investment / Changwoo Nam.
    Abstract: Recent events, such as capital flow reversals and banking sector crises, have shaken faith in the widely held belief in the benefits of greater financial integration and financial deepening, which are typical in advanced economies. This book shows that emerging economies have occasionally weathered the storm best, despite the supposed burden of 'weak institutions'. Written by leading scholars and practitioners, the authors demonstrate that a better policy framework requires reliable indicators of vulnerability to financial instability. Using empirical evidence and case studies, the twelve chapters stress the necessity of improved policy tools and automatic stabilizers that anticipate and limit the vulnerabilities to financial crises. Cross-border capital flows, international reserves and foreign exchange markets are covered in depth. This timely book offers an insightful overview and policy solutions to the issues surrounding macroprudential regulation of economies in a globalized world. It is required reading for students and scholars of international finance and regulation
    Note: Contributors include: S. Cho, R. Cifuentes, S. Claessens, S.R. Ghosh, M.S. Gochoco-Bautista, J.-H. Hahm, A. Jara, D. Jeong, K.-C. Jung, D. Kang, J. Lee, J.-E. Lee, A. Mason, A. Munro, C. Nam, M. Reddell, C. Rhee, H.S. Shin, S. Suh , Includes bibliographical references and index
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...