ISBN:
9781786431745
Language:
English
Pages:
1 Online-Ressource (240 p)
,
cm
Series Statement:
Edward Elgar E-Book Archive
Parallel Title:
Available in another form
Parallel Title:
Erscheint auch als O'Callaghan, Terry, 1956 - Reputation risk and globalisation
DDC:
658.049
Keywords:
Multinationales Unternehmen
;
Globalisierung
;
Self-regulation
;
Industries Self-regulation
;
Electronic books
;
Globalisierung
;
Multinationales Unternehmen
;
Selbstregulation
Abstract:
Introduction -- 1. Towards corporate self-regulation -- 2. Disciplining MNCs: corporate reputation as a driver of ideational change -- 3. Exploring the idea of a self-regulating corporation -- 4. Royal Dutch Shell's PR-led approach to self-regulation -- 5. The rise and fall and rise of the Toyota way -- 6. Interface Inc: a model of a self-regulating corporation? -- 7. Conclusion: beyond sustainability and long live the Australian night parrot.
Abstract:
Recently, multinational corporations have begun to reinvent themselves as socially responsible actors, largely in response to anti-corporate activist pressure. The author argues that a concern with corporate reputation is leading to an ideational shift in corporate behaviour - in essence, it is disciplining their behaviour. This innovative exploration of the idea of a self-regulating corporation in an era of globalisation first examines the link between corporate reputation, corporate behaviour and self-regulation, and then goes on to compare and contrast various studies of multinational corporations that have sought to self-regulate. Terry O'Callaghan includes a multifaceted critique of anti-corporate activists. This acknowledges both the dangers that multinational corporations pose to communities, and that anti-corporate activists are the first group to understand the potential risk of targeted campaigns to corporate reputations. He also illustrates his points using three case studies of companies that have attempted to self-regulate: Royal Dutch Shell, the Toyota Motor Corporation and Interface Inc. Undergraduate and postgraduate students of international business, management and business ethics will be interested in the essential topics covered in this book. Academics and practitioners alike will appreciate its accessible lessons about reputational capital and holding multinational corporations accountable
Note:
Includes bibliographical references and index
DOI:
10.4337/9781786431745
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
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