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  • Edward Elgar Publishing  (4)
  • Nickel, Johanna (1916-1984)
  • Cheltenham, UK : Edward Elgar Publishing Limited  (4)
  • Multinationales Unternehmen  (2)
  • Trend  (2)
Datasource
Material
Language
Years
Author, Corporation
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Cheltenham, UK : Edward Elgar Publishing Limited
    ISBN: 9781784718602
    Language: English
    Pages: 1 Online-Ressource (272 p)
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Handbook on place branding and marketing
    RVK:
    RVK:
    Keywords: Standortmarketing ; Destinationsmanagement ; Tourismusforschung ; Nachhaltige Stadtentwicklung ; Regionalentwicklung ; Trend ; Internationaler Tourismus ; Branding (Marketing) ; Electronic books ; Standortpolitik ; Tourismusforschung ; Regionalentwicklung
    Abstract: Contents: Section 1: Place branding: strategies and perspectives -- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and Gregory Ashworth -- 3. The cultural branding matrix: framing the relation between cultural institutions and city branding / Cecilia Pasquinelli -- 4. 'Like a pair of worn-out slippers': place attraction factors among return migrants to peripheral places / Helle Dalsgaard Pedersen and Anette Therkelsen -- Section 2: Place making -- 5. Place brand meaning-making: culture, ethos and habitus / Adriana Campelo -- 6. "I love this place": tourists' destination brand love / Kathryn Swanson, Dominic Medway, and Gary Warnaby -- 7. Programmatic authenticity: culinary place branding in Greenland / Søren Askegaard, Dannie Kjeldgaard, and Eric Arnould -- 8. Smell it, taste it, listen it, touch it, and see it to make sense of this place / Adriana Campelo -- Section 3: Methodologies for place branding -- 9. Multisensory place branding: a manifesto for research / Dominic Medway and Gary Warnaby -- 10. Place branding and place narratives / Maria Lichrou, Maurice Patterson and Lisa O'Malley -- 11. Place brand biography: something special or same old story? / Stephen Brown -- Section 4: Urban issues -- 12. Mobility, marketing, and the experience of the city / Gary Warnaby and Christopher J. Parker -- 13. Pretty vacant? -- Implications of neglect and emptiness for urban aesthetics and place branding / Gary Warnaby and Dominic Medway -- 14. Trends and final remarks / Adriana Campelo -- Index.
    Abstract: Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this Handbook illustrates how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas. The Chapters cover four key areas; place branding as a tool for economic development, experiences of place making, methodologies to develop place brands, and urban regeneration. Pioneering experts provide in-depth analysis on the politics and significance of place branding's inclusion in economic development programs, the multisensory dimensions of sense of place, and new epistemologies and methodologies for research. They further examine the role of place marketing in combatting challenges for future cities such as mobility, aesthetics and metropolitan conurbation. Students and scholars in management, marketing and economics will find this innovative and contemporary Handbook a must read. Eminently practical, it will also benefit policy makers and place planners, alongside consultants on public policies. Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this Handbook illustrates how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas. The Chapters cover four key areas; place branding as a tool for economic development, experiences of place making, methodologies to develop place brands, and urban regeneration. Pioneering experts provide in-depth analysis on the politics and significance of place branding's inclusion in economic development programs, the multisensory dimensions of sense of place, and new epistemologies and methodologies for research. They further examine the role of place marketing in combatting challenges for future cities such as mobility, aesthetics and metropolitan conurbation. Students and scholars in management, marketing and economics will find this innovative and contemporary Handbook a must read. Eminently practical, it will also benefit policy makers and place planners, alongside consultants on public policies
    Note: Includes index
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Cheltenham, UK : Edward Elgar Publishing Limited
    ISBN: 9781786439987
    Language: English
    Pages: 1 Online-Ressource (168 p) , cm
    Series Statement: Edward Elgar E-Book Archive
    Series Statement: New horizons in international business series
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Pearce, Robert, 1943 - The development of international business
    RVK:
    Keywords: Internationale Geschäftsbeziehungen ; Multinationales Unternehmen ; Auslandsinvestition ; Theorie der Unternehmung ; International business enterprises History 20th century ; International trade ; Electronic books ; Wirtschaftsforschung ; Multinationales Unternehmen
    Abstract: Contents: 1. Multinationals: -- in theory and practice -- 2. From FDI to the MNE: -- Hymer and the roots of ownership advantage -- 3. From innovation to internationalisation: the product cycle model -- 4. From multi-domestic hierarchy to network hierarchy -- 5. Trade and FDI revisited: -- the role of location -- 6. Internalisation: ownership advantage as an intermediate good -- 7. The knowledge-seeking transition: -- decentralising innovation and R&D -- 8. Multinationals from emerging economies: a new challenge of practice to theory -- 9. Evaluating the multinationals: -- a coda -- Index.
    Abstract: The Development of International Business offers an extensive understanding of contemporary international business through detailed, engaging discussion of the development of the multinational enterprise (MNE) over the past half-century. By providing an analytically informed basis for understanding MNEs, two parallel strands of analysis in International Business (IB) are reviewed: the 'theoretical' and the 'practical'. Firstly, Robert Pearce identifies how the practical restructuring of the MNE as an organisational form has responded to changes in the wider global economy and how this evolution has interacted with the enrichment of theory on the topic. Secondly, by tracing the persisting dynamics of the MNE's structure and strategic positioning, he demonstrates the use of these systems and how they can help to understand and organise the future evolution of not only MNEs but of international business as a whole. Highly accessible with an informed overview of the entire IB subject area, The Development of International Business is an essential text for students and academics of business, management, economics and development. More generally, business leaders, economists and politicians will value the exceptional insight into the progression of international business and its future
    Note: Includes index
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    Cheltenham, UK : Edward Elgar Publishing Limited
    ISBN: 9781784718183
    Language: English
    Pages: 1 Online-Ressource (576 p) , cm
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Research handbook of expatriates
    RVK:
    Keywords: Auslandsaufenthalt ; Hochqualifizierte Arbeitskräfte ; Geschichte ; Trend ; Aliens ; Expatriation ; Foreign workers ; Electronic books ; Unternehmen ; Mitarbeiter ; Auslandstätigkeit ; Personalpolitik ; Auswanderin ; Auswanderer
    Abstract: Contents: Foreword / J. Stewart Black -- Part I History of expatriate studies and its current state of play -- 1. Introduction : overview of early expatriate studies, 1952 to 1979 / Yvonne McNulty and Jan Selmer -- 2. The concept of business expatriates / Yvonne McNulty and Chris Brewster -- 3. Expatriates : a thematic research history / Jan Selmer -- Part II Historical and contemporary foundations of expatriate studies -- 4. Expatriate adjustment / Thomas Hippler, Arno Haslberger and Chris Brewster -- 5. Expatriate performance / Leanda Care and Ross Donohue -- 6. Expatriates to and from developed and developing countries / Lisa Clarke, Akhentoolove Corbin and Bettyjane Punnett -- 7. Global talent management : what does it mean for expatriates? / David G. Collings and Michael Isichei -- 8. Expatriates' safety and security during crisis / Anthony Fee -- Part III Types of expatriates -- 9. Self-initiated expatriates / Jan Selmer, Maike Andresen and Jean-Luc Cerdin -- 10. Lesbian, gay, bisexual, transgender and intersex (LGBTI) expatriates / Ruth McPhail -- 11. Inpatriates : a review, synthesis and outlook of two decades of research / Miriam Moeller and B. Sebastian Reiche -- 12. Female expatriates : towards a more inclusive view / Kate Hutchings and Snejina Michailova -- 13. Millennial expatriates / Marian Crowley-Henry and Mary Collins -- 14. International business travellers, short-term assignees and international commuters / Liisa Mäkelä, Kati Saarenpää and Yvonne McNulty -- Part IV Expatriates in diverse communities -- 15. Military expatriates / Kelly L. Fisher -- 16. Missionary (religious) expatriates / Braam Oberholster and Cheryl Doss -- 17. Expatriate academics : an era of higher education internationalization / Jan Selmer, Jodie-Lee Trembath and Jakob Lauring -- 18. Sports expatriates / Harald Dolles and Birnir Egilsson -- 19. Expatriates in aidland : humanitarian aid and development workers and volunteers / Anthony Fee -- Part V Researching expatriates and expatriates as researchers -- 20. Methodological issues in expatriate studies and future directions / Phyllis Tharenou -- 21. Expatriate research for and with practitioners / Michael Dickmann -- 22. Case study research on expatriates / Julia Richardson -- Part VI Future directions in expatriate research -- 23. Biculturals, monoculturals, and adult third culture kids : individual differences in identities and outcomes / Kathrin J. Hanek -- 24. global families / Min Wan, Romila Singh and Margaret A. Shaffer -- 25. Publishing research on expatriates : advice for PhD. candidates and early career researchers / Jan Selmer and Yvonne McNulty -- Index
    Abstract: Constituting a comprehensive and carefully designed collection of contributions, the Research Handbook of Expatriates provides a nuanced and up-to-date discussion of expatriates. Theoretically broad and groundbreaking, it offers important and contemporary insights into emerging areas of research warranting future consideration. Drawing upon a range of perspectives from the field's most distinguished academics, contributions review the history of the literature in relation to expatriates, from the development of the expatriate construct through to the current state of research on business expatriates. Subsequent chapters progress into detailed examinations of the various types of business expatriates including LGBT, self-initiated expatriates, female assignees, inpatriates, international business travellers and commuters, and millennials. Other themes include expatriate performance, adjustment, expatriates to and from developing countries, global talent management, and expatriates' safety and security. The Research Handbook also covers expatriates in diverse communities such as education, military, missionary, sports and 'Aidland', and provides additional commentaries relating to methodological issues, research with practitioners, case studies, biculturals and ATCKs, and global families. The Research Handbook concludes with publishing advice for PhD and early career researchers. Stimulating insightful new areas of study, this collection is a must read for academics and scholars in the field of expatriate research, international management, global human resource management and business administration. It also offer a wealth of guidance for executives and recruiters along with expatriates and professionals who may expatriate
    Note: Contributors: M. Andresen, C. Brewster, L. Care, J.-L. Cerdin, L. Clarke, D. Collings, M. Collins, M. Crowley-Henry, A. Corbin, M. Dickmann, H. Dolles, R. Donohue, B. Egilsson, A. Fee, K.L. Fisher, K.J. Hanek, A. Haslberger, T. Hippler, K. Hutchings, M. Isichei, J. Lauring, L. Mäkelä, Y. McNulty, R. McPhail, S. Michailova, M. Moeller, B. Oberholster, B.J. Punnett, B.S. Reiche, J. Richardson, K. Saarenpää, J. Selmer, M. Shaffer, R. Singh, P. Tharenou, J.-L. Trembath, M. Wan
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  • 4
    Online Resource
    Online Resource
    Cheltenham, UK : Edward Elgar Publishing Limited
    ISBN: 9781786431745
    Language: English
    Pages: 1 Online-Ressource (240 p) , cm
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als O'Callaghan, Terry, 1956 - Reputation risk and globalisation
    DDC: 658.049
    Keywords: Multinationales Unternehmen ; Globalisierung ; Self-regulation ; Industries Self-regulation ; Electronic books ; Globalisierung ; Multinationales Unternehmen ; Selbstregulation
    Abstract: Introduction -- 1. Towards corporate self-regulation -- 2. Disciplining MNCs: corporate reputation as a driver of ideational change -- 3. Exploring the idea of a self-regulating corporation -- 4. Royal Dutch Shell's PR-led approach to self-regulation -- 5. The rise and fall and rise of the Toyota way -- 6. Interface Inc: a model of a self-regulating corporation? -- 7. Conclusion: beyond sustainability and long live the Australian night parrot.
    Abstract: Recently, multinational corporations have begun to reinvent themselves as socially responsible actors, largely in response to anti-corporate activist pressure. The author argues that a concern with corporate reputation is leading to an ideational shift in corporate behaviour - in essence, it is disciplining their behaviour. This innovative exploration of the idea of a self-regulating corporation in an era of globalisation first examines the link between corporate reputation, corporate behaviour and self-regulation, and then goes on to compare and contrast various studies of multinational corporations that have sought to self-regulate. Terry O'Callaghan includes a multifaceted critique of anti-corporate activists. This acknowledges both the dangers that multinational corporations pose to communities, and that anti-corporate activists are the first group to understand the potential risk of targeted campaigns to corporate reputations. He also illustrates his points using three case studies of companies that have attempted to self-regulate: Royal Dutch Shell, the Toyota Motor Corporation and Interface Inc. Undergraduate and postgraduate students of international business, management and business ethics will be interested in the essential topics covered in this book. Academics and practitioners alike will appreciate its accessible lessons about reputational capital and holding multinational corporations accountable
    Note: Includes bibliographical references and index
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