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  • Edward Elgar Publishing
  • McQuail, Denis
  • Safari, an O’Reilly Media Company
  • Berlin : De Gruyter  (1)
  • General works  (1)
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  • General works  (1)
  • 1
    ISBN: 9783110180817
    Language: English
    Pages: Online-Ressource (388 p)
    Series Statement: Communications Monograph [CM] v.3
    Series Statement: Communications Monograph [CM] Ser v.3
    Parallel Title: Print version Action Theory and Communication Research : Recent Developments in Europe. (Mouton Textbook)
    DDC: 302.2
    RVK:
    Keywords: Mass media ; Research ; Europe ; Social action ; Europe ; Electronic books ; Electronic books ; Aufsatzsammlung ; Konferenzschrift 2001
    Abstract: The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributio
    Description / Table of Contents: Acknowledgements; Contents; 1 Action theory and communication research: An introduction; I Theory; 2 Action theory as part of social science; 3 With more hindsight: Conceptual problems and some ways forward for media use research; 4 The 'media use as social action' approach: Theory, methodology, and research evidence so far; 5 The foundation of communication and action in consciousness: Confronting action theory with systems theoretical arguments; II Methods; 6 Media communication and social interaction: Perspectives on action theory based reception research
    Description / Table of Contents: 7 Using protocol analysis in television news research: Proposal and first tests8 Reconceptualizing media literacy; 9 Elderly people's media use in the context of personal meaning; 10 'Para-social interaction': Social interaction as a matter of fact?; 11 Action theoretical approaches in organizational communication; III Findings; 12 Media use as an adaptation or coping tool in prison; 13 Juxtaposing direct experience with media experience: Does reality really matter?
    Description / Table of Contents: 14 The home as a multimedia environment: Families' conception of space and the introduction of information and communication technologies in the home15 Patterns in television news use; 16 Do well-balanced exemplars in news stories provide food for thought?; 17 Between altruism and narcissism: An action theoretical approach of personal homepages devoted to existential meaning; 18 Ownership and use of 'old' and 'new' media among ethnic minority youth in The Netherlands. The role of the ethno-cultural position; 19 The stereotypical portrayal of Germans and its effects on a Dutch audience
    Description / Table of Contents: 20 Occupational practices of Dutch journalists in a television newsroomContributors; Index
    Note: Description based upon print version of record
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