ISBN:
9781412903127
,
9781412903134
Language:
English
Pages:
248 S.
,
graph. Darst.
Edition:
1. publ.
Edition:
Online-Ausg. [S.l.] Ebrary Online-Ressource ebrary online
Parallel Title:
Druckausg. Küng, Lucy Strategic management in the media
DDC:
302.23068
Keywords:
Mass media Management
;
Strategic planning
;
Massenmedien
;
Medienökonomie
;
Management
URL:
http://sk.sagepub.com/books/strategic-management-in-the-media
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