ISBN:
0071221468
,
9780071221467
Language:
English
Pages:
XXIII, 482 S.
,
Ill., graph. Darst
Edition:
International ed., 11. ed.
DDC:
302.23
Keywords:
Mass media
;
Mass media
;
Massenkommunikation
;
Massenmedien
Abstract:
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication
Note:
Includes bibliographical references and index
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