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  • 2000-2004  (5)
  • Mazzarella, William  (3)
  • Safari, an O’Reilly Media Company  (2)
  • Deutscher Bundestag
  • Werbung  (5)
  • 1
    Book
    Book
    Shoveling smoke : advertising and globalization in contemporary India (2004)
    New Delhi : Oxford Univ. Press
    Details
    ISBN: 019567040X
    Language: English
    Pages: XVI, 364 S. , Ill. , 23 cm
    Edition: 1. publ. in India
    Dissertation note: Zugl.: Berkeley, Univ. of California, Diss., 2000
    DDC: 659.1/0954
    RVK:
    LB 52800
    Keywords: Gesellschaft ; Globalisierung ; Advertising Social aspects ; Advertising ; Consumption (Economics) ; Globalization Economic aspects ; Marketing ; Werbung ; Indien ; Indien ; Hochschulschrift ; Hochschulschrift ; Indien ; Werbung
    Note: Originally presented as the author's thesis (Ph. D.)--2000 - Includes index - Includes bibliographical references (p. [331]-349) Durham : Duke University Press, 2003.
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    BSZ
    BVB
  • 2
    Online Resource
    Online Resource
    Shoveling smoke : advertising and globalization in contemporary India (2003)
    Durham : Duke University Press
    Details
    ISBN: 9780822385196 , 0822385198
    Language: English
    Pages: 1 Online-Ressource (xi, 364 Seiten) , Illustrationen
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    RVK:
    LB 52800
    RVK:
    MS 7970
    RVK:
    QG 830
    Keywords: Advertising India ; Advertising Social aspects ; India ; Marketing India ; Consumption (Economics) India ; Globalization Economic aspects ; India ; Werbung ; Indien ; Electronic books ; Indien ; Werbung
    Note: Includes bibliographical references (pages [331]-349) and index , Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II.
    DOI: 10.1215/9780822385196
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BVB
  • 3
    Book
    Book
    Shoveling smoke : advertising and globalization in contemporary India (2003)
    Durham [u.a.] :Duke Univ. Press,
    Details
    ISBN: 0-8223-3109-8 , 0-8223-3145-4
    Language: English
    Pages: XI, 364 S. : , Ill.
    DDC: 659.1/0954
    RVK:
    MS 7970
    RVK:
    QG 830
    RVK:
    LB 52800
    Keywords: Consumptie ; Internationalisatie ; Reclame ; Gesellschaft ; Globalisierung ; Advertising Social aspects ; Advertising ; Consumption (Economics) ; Globalization Economic aspects ; Marketing ; Werbung. ; Indien ; Indien. ; Hochschulschrift ; Hochschulschrift ; Hochschulschrift ; Werbung
    Note: Includes bibliographical references and index
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    HU Berlin
    KOBV
    BVB
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Positioning : The Battle for Your Mind (2001)
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (213 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Ries, Al Positioning
    Parallel Title: Erscheint auch als Ries, Al Positioning
    DDC: 659.1
    RVK:
    QP 630
    RVK:
    QP 631
    Keywords: Electronic books ; local ; Produktpositionierung ; Produkt ; Werbung
    Abstract: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
    Note: Online resource; Title from title page (viewed January 3, 2001)
    URL: https://learning.oreilly.com/library/view/-/9780071705875/?ar
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Positioning : The Battle for Your Mind (Audio Book) (2000)
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Details
    ISBN: 9780071473170
    Language: English
    Pages: 1 online resource (14946 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Ries, Al Positioning
    Parallel Title: Erscheint auch als Ries, Al Positioning
    DDC: 659.1
    RVK:
    QP 630
    RVK:
    QP 631
    Keywords: Audiobooks ; local ; Audiobooks ; Produktpositionierung ; Produkt ; Werbung
    Abstract: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when, and why, less is more Analyze recent trends that effect your positioning Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today.
    Note: Online resource; Title from title page (viewed December 13, 2000)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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