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  • Edward Elgar Publishing  (3)
  • Därr-Expeditionsservice
  • Organisation for Economic Co-operation and Development
  • Northampton, MA : Edward Elgar Pub  (3)
  • Innovation  (3)
Datasource
Material
Language
Years
Author, Corporation
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Northampton, MA : Edward Elgar Pub
    ISBN: 9780857937957
    Language: English
    Pages: 1 Online-Ressource (264 p)
    Series Statement: Edward Elgar E-Book Archive
    Series Statement: Research handbooks in business and management
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Research handbook of innovation and creativity for marketing management
    DDC: 658.8/02
    RVK:
    Keywords: Marketingmanagement ; Innovation ; Kreativität ; Marketing ; Creative ability in business ; Electronic books ; Marketingmanagement
    Abstract: Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate effects of strategic orientations and the business model / Colin Cheng -- 4. Organizing for creativity / Farida Rasulzada -- 5. Four decades of engaging customers in product innovation / Mai Khanh Tran -- 6. Developing a conceptual model of the impacts of electronic word-of-mouth on innovation adoption / Yingying Qian -- 7. Cultural influences on innovation resistance : a conceptual framework / Nasir Salari -- 8. The influence of personality on creativity / Eva Hoff and Ingegerd Carlsson -- 9. Chan/Zen of creativity management / Ai-Girl Tan -- 10. Creativity in advertisement : how advertisements strike people - a critical discussion of the role of original ideas and background music / Alessandro Antonietti and Barbara Colombo -- Concluding remarks / Eric Shiu.
    Abstract: This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined. This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest
    Note: Includes index , Contributors include: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Northampton, MA : Edward Elgar Pub
    ISBN: 9781785365553
    Language: English
    Pages: 1 Online-Ressource (224 p) , cm
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Entrepreneurship, innovation and regional development
    DDC: 658.4/21
    RVK:
    RVK:
    Keywords: Unternehmensgründung ; Innovation ; Regionalentwicklung ; Mittelstandspolitik ; Entrepreneurship ; Europa ; Entrepreneurship ; Electronic books ; Unternehmer ; Innovation ; Regionalentwicklung ; Unternehmer ; Innovation ; Regionalentwicklung
    Abstract: 1. Introduction / David Smallbone, Markku Virtanen and Arnis Sauka -- Part I innovation -- 2. Innovation processes in adverse institutional settings: connectedness and disconnectedness in three regions of Ukraine / Christos Kalantaridis. Svitlana Slava, Olga Savchenko and Oleksandra Gumenna -- 3. Smart specialisation as a development opportunity for the peripheral regions of eastern poland / Anna Rogut and Bogdan Piasecki -- Part II entrepreneurial activity and regional development -- 4. Entrepreneurship and industrial policy in Ireland / Colm O'Gorman and Declan Curran -- 5. Towards Europe: the small business charter and sme policy up-grading in the western Balkans / Stephen Roper and Anita Richter -- 6. Is Estonia becoming better home for "born globals"? / Tõnis Mets -- Part III entrepreneurship and SME policy -- 7. Entrepreneurial activity of the Russian population: factors of cross-regional diversity - methodology, indicators, preliminary findings / Alexander Chepurenko, Vladimir Elakhovskiy and Ekaterina Popovskaya -- 8. Entrepreneurial perceptions and entrepreneurial activity in core and peripheral regions in Estonia / Urve Venesaar and Merle Küttim -- 9. The capitalization of new firms: exploring the influence of entrepreneurial characteristics on start-up finance / Paul Robson, Tyler Chamberlin and Mark Freel -- 10. Conclusions / David Smallbone, Markku Virtanen and Arnis Sauka.
    Abstract: Entrepreneurship and innovation are arguably the main drivers of economic development today. This book explores the two in depth, at both the national and regional levels, using a variety of methodologies. The expert contributors discuss the subject from a policy perspective, with case studies from a host of countries including new member states of the EU as well as established EU member states. Split into three parts, the book focuses on: innovation, entrepreneurial activity and regional development, and entrepreneurship and SME policy. This book will be of interest to students and scholars of entrepreneurship and related subjects as well as to practitioners and policy-makers in the field
    Note: Contributors include: T. Chamberlin, A. Chepurenko, D. Curran, V. Elakhovskiy, M. Freel, O. Gumenna, C. Kalantaridis, M. Kuttim, T. Mets, C. O'Gorman, B. Piasecki, E. Popovskaya, A. Richter, P. Robson, A. Rogut, S. Roper, O. Savchenko, S. Slava, U. Venesaar , Includes bibliographical references and index
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  • 3
    ISBN: 9781785367113
    Language: English
    Pages: 1 Online-Ressource (352 p) , cm
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Fast growing firms in a slow growth economy
    DDC: 338.6/420945
    Keywords: Unternehmenswachstum ; Hochtechnologie ; Innovation ; KMU ; Institutionelle Infrastruktur ; Wirtschaftswachstum ; Steady-State-Ökonomie ; Italien ; Small business Case studies ; Entrepreneurship ; Electronic books ; Klein- und Mittelbetrieb ; Unternehmensentwicklung ; Italien ; Klein- und Mittelbetrieb ; Unternehmensentwicklung ; Italien
    Abstract: Preface and acknowledgements -- 1. Introduction: innovation beyond national systems fragility: institutional bricolage for SMEs growth / D. Lauto G. Pittino and F. Visintin -- Part I the context -- 2. Entrepreneurship and technological clusters. the influence of contextual factors on the birth and growth of new businesses / T. Pucci and L. Zanni -- 3. Tie formation through venture concept development in emerging innovative start-ups / A. Comacchio, S. Bonesso and V. Finotto -- 4. Micro-context and institutional entrepreneurship: multiple case studies and innovative start-ups / D. Giacomini, C. Muzzi, S. Albertini -- Part II the actors -- 5. Innovative start-ups and growth factors / G. Antonelli, A. Berni and S. Consiglio -- 6. Family firms as the incubators of new ventures: a transgenerational perspective / M. Brumana, T. Minola, L. Cassia, D. Gamba and P. Pressiani -- 7. Evolution of university spinoffs' business model. / C.e. De Marco and A. Piccaluga -- 8. 'reassembling the social', in entrepreneurial innovation and academic entrepreneurship studies: the 'amphibious scientists' phenomenon / F. Crisci and P.a.m. Mazzurana -- Part III the strategy -- 9. Learning from critical internationalisation events. insights from two fast growing Italian SMEs / C. Dossena, A. Francesconi, G. Magnani, A. Onetti, A. Pisoni, M. Talaia and A. Zucchella -- 10. Spin-offs and social capital: contingent social networking towards growth / B. Masiello, F. Izzo, M. Pezzillo Iacono and M. Martinez -- 11. Business model evolution and the drivers of the growth of high-tech new ventures / A. Tracogna, G. Bortoluzzi and B. Balboni -- 12. Quasi-successful and quasi-failing academic spin-offs: the role of technological and commercial alliances / P. Gubitta, A. Tognazzo, D. Campagnolo and M. Gianecchini.
    Abstract: Europe needs more innovative companies that grow quickly and end up big. This book examines SME growth, innovation and success, to suggest that fast growing firms could offer a major contribution to the recovery of a European economy. The contributors examine 11 case studies from Italian firms, breaking the book up into three parts: context, actors and strategy. The topics discussed include entrepreneurship and technological clusters, innovative start-ups and growth factors, and family firms as the incubators of new ventures. Students and scholars of entrepreneurship and other related disciplines will find this book to be of interest. It will also be of use to practitioners in the field, working with and alongside SMEs
    Note: Contributors: S. Albertini, G. Antonelli, B. Balboni, A. Berni, S. Bonesso, G. Bortoluzzi, M. Brumana, D. Campagnolo, L. Cassia, A. Comacchio, S. Consiglio, F. Crisci, C.E. De Marco, C. Dossena, V. Finotto, A. Francesconi, D. Gamba, D. Giacomini, M. Gianecchini, P. Gubitta, M.P. Iacono, F. Izzo, G. Lauto, G. Magnani, M. Martine, B. Masiello, P.A.M. Mazzurana, T. Minola, C. Muzzi, A. Onetti, A. Piccaluga, A. Pisoni, D. Pittino, P. Pressiani, T. Pucci, M. Talaia, A. Tognazzo, A. Tracogna, F. Visintin, L. Zanni, A. Zucchella , Includes bibliographical references and index
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