ISBN:
9780199875214
,
9781280593567
,
1280593563
Language:
English
Pages:
1 Online-Ressource (xvi, 286 Seiten)
,
Illustrationen, Diagramme
Parallel Title:
Print version Marketing Death : Culture and the Making of a Life Insurance Market in China
Parallel Title:
Erscheint auch als Chan, Cheris Shun-ching Marketing death
DDC:
368.3200951
Keywords:
Lebensversicherung
;
Versicherungsmanagement
;
Kultursoziologie
;
China
;
Life insurance Social aspects
;
China
;
Electronic books
;
Life insurance Social aspects
;
Electronic books
;
Lebensversicherung
;
Versicherungsmanagement
;
Kultursoziologie
;
China
;
Electronic books
;
China
;
Lebensversicherung
;
Marktentwicklung
;
Kultursoziologie
Abstract:
Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
Abstract:
Cover -- Contents -- Acknowledgments -- Illustrations -- Introduction -- 1. Is China an Inviting Place for Life Insurance? Societal Conditions, the Market, and Remaining Puzzles -- 2. Defining Life Insurance and Product Development : Divergent Institutional Logics -- 3. Manufacturing Sales Agents : Cultural Capital and Management Strategies -- 4. Making Transactions : Selling Strategies and Sales Discourses -- 5. Buying Life Insurance : Multiple Motives but Consistent Preferences -- 6. How Culture Matters : Culture, Market, and Globalization -- Appendix A: Methods -- Appendix B: Life Insurance Companies in China: 2009 -- Notes -- Glossary -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.
Description / Table of Contents:
Cover; Contents; Acknowledgments; Illustrations; Introduction; 1. Is China an Inviting Place for Life Insurance? Societal Conditions, the Market, and Remaining Puzzles; 2. Defining Life Insurance and Product Development : Divergent Institutional Logics; 3. Manufacturing Sales Agents : Cultural Capital and Management Strategies; 4. Making Transactions : Selling Strategies and Sales Discourses; 5. Buying Life Insurance : Multiple Motives but Consistent Preferences; 6. How Culture Matters : Culture, Market, and Globalization; Appendix A: Methods
Description / Table of Contents:
Appendix B: Life Insurance Companies in China: 2009Notes; Glossary; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z
Note:
Includes bibliographical references and index. - Description based on print version record
URL:
Volltext
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