Online Resource
Florence : Taylor and Francis
|
Ann Arbor, Michigan : ProQuest
ISBN:
9780203132043
Language:
English
Pages:
1 Online-Ressource (217 pages)
Edition:
1st ed.
DDC:
305.896073
Keywords:
Schwarze
;
Kultur
;
Vermarktung
;
Kulturindustrie
;
USA
Abstract:
Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations. Using detailed studies of the marketing of Motown, Michael Jackson and the Artist Formerly Known as Prince, Cashmore suggests that inflating the significance of this commodified 'black culture' may actually be counter-productive in the struggle for racial justice.
Note:
Description based on publisher supplied metadata and other sources
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