ISBN:
9780230227835
Language:
English
Pages:
XIII, 266 S.
,
Ill., graph. Darst.
Edition:
Online-Ausg. 2011 Electronic reproduction; Available via World Wide Web
Series Statement:
Studies in childhood and youth
Parallel Title:
Print version Childhood and Consumer Culture
DDC:
306.3083
Keywords:
Child consumers
;
Consumption (Economics) Sociological aspects
Abstract:
"In recent years children have become an increasingly important consumer market, and there is growing concern about the commercialisation of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on childrens engagement with consumer culture from a wide range of international settings"--
Description / Table of Contents:
Cover; Contents; List of Tables, Figures and Illustrations; Acknowledgements; Notes on Contributors; Introduction; Part I: History of Children's Consumption; 1 Valves of Adult Desire: The Regulation and Incitement of Children's Consumption; 2 Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige Leker (Proper Toys); 3 The Books That Sing: The Marketing of Children's Phonograph Records, 1890-1930; Part II: Theory and Method in Research on Children's Consumption; 4 Commercial Enculturation: Moving Beyond Consumer Socialization
Description / Table of Contents:
5 Subjectivities of the Child Consumer: Beings and Becomings6 Researching Things, Objects and Gendered Consumption in Childhood Studies; Part III: Practices of Contemporary Marketers; 7 Children's Virtual Worlds: The Latest Commercialization of Children's Culture; 8 Creating Long-lasting Brand Loyalty - or a Passing ""Craze""?: Lessons from a ""Child Classic"" in Norway; 9 The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show; Part IV: Social Contexts of Children's Consumption
Description / Table of Contents:
10 The Stuff at Mom's House and the Stuff at Dad's House: The Material Consumption of Divorce for Adolescents11 The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution; 12 ""Those Who Have Less Want More. But Does It Make Them Feel Bad?"": Deprivation, Materialism and Self-Esteem in Childhood; Part V: Childhood Identities and Consumption; 13 Branded Selves: How Children Relate to Marketing on a Social Network Site
Description / Table of Contents:
14 ""Hello - We're Only in the Fifth Grade!!"": Children's Rights, Inter-generationality and Constructions of Gender in Public Discourses About Childhood15 ""One Meets Through Clothing"": The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel; Index
Note:
Includes bibliographical references and index
,
Electronic reproduction; Available via World Wide Web
Permalink
