ISBN:
9781003122388
Language:
English
Pages:
1 Online-Resource (vii, 256 Seiten)
Edition:
Third edition
Parallel Title:
Erscheint auch als Brennen, Bonnie S., 1952 - Qualitative research methods for media studies
DDC:
302.23/072
Keywords:
Mass media Research
;
Methodology
Abstract:
"This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and digital research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. With new case studies and examples throughout, this third edition also includes updated and expanded material on digital technologies and platforms, how to perform social media research, how to analyse a variety of multimedia texts, and reflections on the use of big data. A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with the all tools they need to be able to work in today's convergent media environment"
Description / Table of Contents:
chapter 1 Getting Started -- chapter 2 Doing Qualitative Research -- chapter 3 Interviewing -- chapter 4 Focus Groups -- chapter 5 History -- chapter 6 Oral History -- chapter 7 Ethnography and Participant Observation -- chapter 8 Textual Analysis.
DOI:
10.4324/9781003122388
URL:
https://doi.org/10.4324/9781003122388
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