ISBN:
9780203850640
,
0203850645
Language:
English
Pages:
Online-Ressource
Edition:
5. ed.
Parallel Title:
Druckausg. Branston, Gill, 1943 - The media student's book
DDC:
302.23
Keywords:
Mass media
;
Electronic books
;
Einführung
;
Medienwissenschaft
Abstract:
Book Cover; Title; Copyright; Praise for previous editions; Guided tour; More praise for this new edition; Contents; Illustrations; Acknowledgements; Introduction; Part I: Key concepts; 1 Approaching media texts; CASE STUDY: Visual and aural signs; 2 Narratives; CASE STUDY: CSI: Miami and crime fiction; 3 Genres and other classifications; CASE STUDY: Horror as popular art; 4 Representations; CASE STUDY: Images of migration; 5 Globalisation; CASE STUDY: Slumdog Millionaire: Global film?; 6 Ideologies and discourses; CASE STUDY: The Age of Stupid and climate change politics; 7 Media as business
Abstract:
CASE STUDY: Music and movies digital and availablePart II: Debates; 8 'New media' in a 'new world'?; 9 The future of television?; 10 Regulation now; 11 Debating advertising, branding and celebrity; 12 News and its futures; 13 Documentary and 'reality' debates; 14 From 'audience' to 'users'; Part III: Research methods and references; 15 Research: skills and methods; Glossary of key terms; Index
Abstract:
A comprehensive introduction for students of media studies. It contains the chapters that include: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; new media in a new world; the future of television; and, research - skills and methods
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