ISBN:
9780739187944
Language:
English
Pages:
1 Online-Ressource (134 Seiten)
Series Statement:
Critical studies in television
DDC:
302.2345
Keywords:
Frau
;
Markenwerbung
;
Rundfunk
;
USA
Abstract:
This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
Note:
Literaturverzeichnis: Seite 113-124
,
Description based on publisher supplied metadata and other sources
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