ISBN:
9783319696850
Language:
English
Pages:
1 Online-Ressource (145 pages)
Parallel Title:
Print version Berger, Arthur Asa Cultural Perspectives on Millennials
DDC:
305.2
Keywords:
Culture-Study and teaching
Abstract:
Intro -- Acknowledgements -- Contents -- About the Author -- List of Figures -- Chapter 1: Introduction -- The Generations -- Millennials as Trendsetters -- Data on American Millennials from a Variety of Sources on the Internet -- Reference -- Chapter 2: The Mind and Psyche of Millennials -- A Psychoanalytic Perspective -- Freud's Topographic Hypothesis: Consciousness, the Preconscious and the Unconscious -- The Iceberg Model of the Mind -- The Iceberg Model of the Psyche -- Freud's Structural Hypothesis: The Id, the Ego and the Superego -- The Oedipus Complex -- Freud on Group Psychology -- Narcissism and Millennials -- The Millennial Mind -- Millennials and Helicopter Parents -- Omar Mateen: The Most Murderous Millennial -- Millennium Fathers -- References -- Chapter 3: A Sociology of Millennials -- Generations Versus Other Groupings -- An Example: Low-Rise Living -- Political Rallies and Crowds -- Money and Millennials -- References -- Chapter 4: Myth and Millennials -- The Myth Model -- References -- Chapter 5: Millennials and the Media -- Millennials and Facebook -- Millennials Like Radio -- An Overview of Millennials and the Media -- Millennials Are Digital Natives in Search of Community -- Millennials and Virtual Communities -- The Hikikomori in Japan: A Case Study of Troubled Millennials -- The Novel ME and Contemporary Japanese Millennials -- The Generation C Segment of the Millennials -- Affluent Millennials Spend Lots of Time Online -- References -- Chapter 6: Marketing to Millennials -- Engaging Millennials -- A Typology of Millennials -- Understanding Millennials -- Grid-Group Theory and Millennials -- Millennial Marketers -- References -- Chapter 7: Millennials as Shoppers and Consumers -- Millennials Love Diamonds -- Millennials Don't Like Big Macs -- Millennials Like to Clip Coupons -- Millennials Like Small Stores
Abstract:
Millennials Like News but Don't Want to Pay for It -- Millennials Like Name Brands -- Chapter 8: Postmodernism and Millennials -- Postmodernism, Marketing and Consumer Behavior -- The Impostor Archetype -- References -- Chapter 9: Politics and Millennials -- The 2016 Election and Millennials -- Grandfather Bernie and the Oedipus Complex -- References -- Chapter 10: Sexual Identity, Gender and the Millennials -- References -- Chapter 11: Coda -- The Traveling Millennial -- References -- References -- Index
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