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The executive's guide to enterprise social media strategy : how social networks are radically transforming your business (2011)

Thomas, David B. [VerfasserIn] 1952- ; Barlow, Mike [MitwirkendeR]

Hoboken, N.J. : J. Wiley & Sons

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ISBN: 9781118005231 , 1118005236

Language: English

Pages: 1 online resource (1 v.)

Series Statement: Wiley & SAS business series

Parallel Title: Erscheint auch als

Keywords: Business enterprises ; Computer networks ; Strategic planning ; Computer networks ; Social media ; Economic aspects ; Online social networks ; Economic aspects ; Electronic books ; Electronic books ; local

Abstract: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

Note: Includes bibliographical references and index. - Description based on print version record

URL: https://learning.oreilly.com/library/view/-/9781118005231/?ar

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Partnering with the CIO : the future of IT sales seen through the eyes of key decision makers (2007)

Minelli, Michael [VerfasserIn] 1974- ; Barlow, Mike [MitwirkendeR]

Hoboken, N.J. : J. Wiley & Sons | Boston, Mass. :Safari Books Online

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ISBN: 9780470122440 , 0470122447

Language: English

Keywords: Chief information officers ; Information technology ; Economic aspects ; Information technology ; Management ; Electronic books ; local

Abstract: CIOs spend more than $1.2 trillion on software and hardware each year. Partnering with the CIO looks at IT sales from the CIO's perspective, revealing what needs to be changed and expressing their fears, concerns, warnings, and advice. Based on in-depth interviews with CIOs at major international firms and organizations such as Citigroup, First Data Corp., Priceline.com, Pitney Bowes, PricewaterhouseCoopers, Time Inc., World Wildlife Fund, Accenture, and the CIO Executive Council, among many others, Partnering with the CIO is a practical and much-needed guide to the current state of IT sales and leadership.

Note: Includes bibliographical references and index

URL: https://learning.oreilly.com/library/view/-/9780470122440/?ar

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