ISBN:
9780814787151
,
0814787150
,
9780814739372
,
0814739377
Language:
English
Pages:
Online Ressource (xiii, 266 pages)
,
illustrations.
Edition:
Online-Ausg.
Series Statement:
Critical cultural communication
Parallel Title:
Erscheint auch als Banet-Weiser, Sarah, 1966- Authentic TM
DDC:
306.3
Keywords:
Brand name products Electronic books
;
Brand name products
;
POLITICAL SCIENCE ; Public Policy ; Cultural Policy
;
SOCIAL SCIENCE ; Anthropology ; Cultural
;
SOCIAL SCIENCE ; Popular Culture
;
SOCIAL SCIENCE ; Media Studies
;
Brand name products
;
Electronic books
Abstract:
Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author
Note:
Includes bibliographical references and index. - Description based on print version record
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