ISBN:
9780805857160
Language:
English
Pages:
Online-Ressource (165 p)
Series Statement:
Routledge Communication Series
Parallel Title:
Print version Self Versus Others : Media, Messages, and the Third-Person Effect
DDC:
303.342
Keywords:
Electronic books
Abstract:
〈EM〉Self Versus Others 〈/EM〉explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they believe others will be
Description / Table of Contents:
Book Cover; Title; Copyright; Contents; Preface; 1 The Third-Person Effect; 2 Receiver Variables; 3 Message Variables; 4 Source and Channel Variables; 5 The First-Person Effect as Persuasion; 6 Defining the Others; 7 Systematic Versus Heuristic Processing; 8 Understanding the Third-Person Effect as a Special Context for Persuasion; References; Author Index; Subject Index
Note:
Description based upon print version of record
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