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  • NetLibrary, Inc  (2)
  • Adams, Lorne  (1)
  • Grimm, Jacob
  • Organisation for Economic Co-operation and Development
  • Safari, an O'Reilly Media Company.
  • Oxford : Butterworth-Heinemann  (3)
  • Economics  (3)
Datasource
Material
Language
Years
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • Economics  (3)
  • 1
    Online Resource
    Online Resource
    Sport, recreation and tourism event management : theoretical and practical dimensions (2008)
    Oxford : Butterworth-Heinemann
    Details
    ISBN: 9780750684477 , 075068447X , 9780080942230 , 0080942237
    Language: English
    Pages: xvi, 250 pages
    DDC: 394.2068
    RVK:
    QP 621
    Keywords: Special events / Management ; Special events Management ; Event-Marketing ; Management ; Veranstaltung ; Electronic books ; Veranstaltung ; Management ; Event-Marketing
    Note: Sport, Recreation and Tourism Event Management provides an essential combination of the theoretical foundations and practical principles of event management. This text focuses specifically on the operational planning component of event management and the role of the event manager as the planner and facilitator. Devoid of the standard "to do lists" found in other texts in the subject area, Sport, Recreation and Tourism Event Management is a must for students intent on entering the event management field. * Encourages students to apply theoretical foundations to event management * Develops a knowledge strategy for event management that will guide students into their future careers * Provides a great range of industry applications which support and illustrate the academic theory , Includes bibliographical references and index
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BSZ
    BVB
  • 2
    Online Resource
    Online Resource
    The marketing book (2003)
    Oxford : Butterworth-Heinemann
    Details
    ISBN: 0585459525 , 9780080496405 , 0080496407 , 9780585459523
    Language: English
    Pages: xxxviii, 834 pages , Illustrationen
    Edition: 5th ed
    Edition: Boulder, Colo NetLibrary 2003 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Marketing book
    RVK:
    QP 600
    Keywords: Marketing. ; Marketing ; Marketing ; Marketing. ; Electronic books. ; Electronic books ; Electronic books. ; Electronic books ; Aufsatzsammlung ; Marketing ; Marketing
    Abstract: Chapter 7. Business-to-business marketing: organizational buying behaviour, relationships and networksChapter 8. Marketing research; Chapter 9. Quantitative methods in marketing; Chapter 10. Market segmentation; Part Three: Managing the Marketing Function; Chapter 11. Managing the marketing mix; Chapter 12. New product development; Chapter 13. Pricing; Chapter 14. Selling and sales management; Chapter 15. Brand building; Chapter 16. The integration of marketing communicatio
    Abstract: This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * I
    Note: Previous ed.: 1999 , Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2003
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Aligning human resources and business strategy (2001)
    Oxford : Butterworth-Heinemann
    Details
    ISBN: 0585462852 , 9780585462851
    Language: English
    Pages: xxi, 461 p
    Edition: Paperback ed
    Edition: Boulder, Colo NetLibrary 2003 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Aligning human resources and business strategy
    RVK:
    QV 578
    Keywords: Manpower planning. ; Strategic planning. ; Human capital. ; Organizational change. ; Organizational learning. ; Personnel management. ; Manpower planning ; Strategic planning ; Human capital ; Organizational change ; Organizational learning ; Personnel management ; Organizational change ; Organizational learning ; Personnel management ; Human capital ; Manpower planning ; Strategic planning ; Manpower planning. ; Strategic planning. ; Human capital. ; Organizational change. ; Organizational learning. ; Personnel management. ; Personalpolitik ; Strategische Planung ; Electronic books. ; Electronic books. ; Electronic books ; Personalpolitik ; Strategische Planung ; Personalpolitik ; Personalentwicklung ; Strategisches Management
    Note: Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2003
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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