ISBN:
9780071802031
,
0071802037
Language:
English
Pages:
1 online resource (1 v.)
,
ill.
Parallel Title:
Erscheint auch als
Keywords:
Internet marketing ; Social aspects
;
Social media ; Economic aspects
;
Marketing ; Social aspects
;
Electronic books
;
Social media
;
Electronic books ; local
Abstract:
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. " The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
Note:
"Proven solutions for selling to the new social shopper from the world's smartest brands" --Cover. - Includes bibliographical references and index. - Description based on print version record
URL:
https://learning.oreilly.com/library/view/-/9780071802024/?ar
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