ISBN:
9781446214305
,
9781446214305
,
9781412929776
Language:
English
Pages:
Online Ressource (vi, 282 p.)
,
ill.
Edition:
Online-Ausg.
Parallel Title:
Druckausg. Boje, David M. Storytelling organizations
DDC:
302.35
Keywords:
Storytelling
;
Organizational behavior
;
Storytelling
;
Organizational behavior
;
Betriebssoziologie
;
Unternehmensberatung
;
Organisation
;
Erzählen
Abstract:
This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling in everyday organisational life
Note:
Includes bibliographical references and index. - Description based on print version record
,
This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling in everyday organisational life
Permalink