ISBN:
9780415128001
Language:
English
Pages:
Online-Ressource (193 p)
Parallel Title:
Print version Living Room Wars : Rethinking Media Audiences
DDC:
302.23
Keywords:
Electronic books
Abstract:
This brings together Ien Ang's recent writings on television audiences and, in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist
Description / Table of Contents:
Cover; Living Room Wars; Copyright; Contents; Acknowledgements; Introduction: media audiences, postmodernity and cultural contradiction; Part I. Rethinking Audiences; 1. The battle between television and its audiences; 2. On the politics of empirical audience research; 3. New technologies, audience measurement and the tactics of television consumption; 4. Ethnography and radical contextualism in audience studies; Part II. Gendered Audiences; 5. Melodramatic identifications: television fiction and women's fantasy; 6. Feminist desire and female pleasure: on Janice Radway's Reading the Romance
Description / Table of Contents:
7. Gender and/in media consumptionPart III. Audiences and Global Culture; 8. Cultural studies, media reception and the transnational media system; 9. Global meida/local meaning; 10. In the realm of uncertainty: the global village and capitalist postmodernity; Notes; References; Index
Note:
Description based upon print version of record
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