ISBN:
1305077563
,
9781305077560
Sprache:
Englisch
Seiten:
xxvi, 339 pages
,
Illustrationen
,
23 cm
Ausgabe:
Sixth edition
DDC:
302.23/068
Schlagwort(e):
Mass media Management
;
Digital media Management
;
Medienwirtschaft
;
Elektronische Medien
;
Management
Kurzfassung:
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur
Anmerkung:
Includes bibliographical references and index
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