ISBN:
1859737943
,
1859737994
Language:
English
Pages:
XI, 292 S.
,
graph. Darst.
Edition:
1.ed.
Series Statement:
Sport, commerce and culture
DDC:
306.4/83
Keywords:
Nationalisme et sports
;
Parrainage publicitaire
;
Sports - Aspect économique
;
Sports - Marketing
;
Nationalism and sports
;
Corporate sponsorship
;
Sports Marketing
;
Sports Economic aspects
;
Sport
;
Globalisierung
;
Nationalbewusstsein
;
Supranationalität
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Sport
;
Supranationalität
;
Sport
;
Globalisierung
;
Nationalbewusstsein
Abstract:
"Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."--BOOK JACKET.
Note:
Includes bibliographical references and index
URL:
Contributor biographical information
URL:
Publisher description
URL:
http://www.loc.gov/catdir/toc/ecip051/2004023158.html
URL:
http://www.loc.gov/catdir/description/hol053/2004023158.html
URL:
http://www.loc.gov/catdir/bios/hol059/2004023158.html
URL:
Contributor biographical information
URL:
Publisher description
URL:
Contributor biographical information
URL:
Publisher description
URL:
http://www.loc.gov/catdir/toc/ecip051/2004023158.html
URL:
http://www.loc.gov/catdir/description/hol053/2004023158.html
URL:
http://www.loc.gov/catdir/bios/hol059/2004023158.html
Permalink