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  • Undetermined  (2)
  • Berlin/Boston : De Gruyter
  • Washington, D.C : The World Bank
  • [Erscheinungsort nicht ermittelbar] : Taylor & Francis
  • Sociology  (2)
Datasource
Material
Language
Years
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Der Westen als Wir-Gruppe im "Kampf der Kulturen" : Diskursanalysen zu sprachlichen Konstruktionen der sozialen Welt (2022)
    Berlin/Boston : De Gruyter
    Details
    ISBN: 9783110774313 , 9783110774290 , 9783110774443
    Language: Undetermined
    Pages: 1 Online-Ressource (281 p.)
    Series Statement: Diskursmuster / Discourse Patterns Band 31
    Parallel Title: Erscheint auch als Kromminga, Jan-Henning Der Westen als Wir-Gruppe im "Kampf der Kulturen"
    Parallel Title: Erscheint auch als Kromminga, Jan-Henning Der Westen als Wir-Gruppe im "Kampf der Kulturen"
    Parallel Title: Erscheint auch als Kromminga, Jan-Henning Der Westen als Wir-Gruppe im "Kampf der Kulturen"
    DDC: 306.44
    RVK:
    GD 8980
    RVK:
    MR 7100
    Keywords: linguistics ; Semantics, discourse analysis, etc ; Discourse analysis ; Semiotics / semiology ; Society & social sciences ; Electronic books. ; Westliche Welt ; Gruppenidentität ; Kulturkonflikt ; Presse ; Korpus ; Diskursanalyse
    Abstract: What is the "clash of civilizations"? What are us-group constructions? What is the West? This critical discourse analysis informed by cognitive linguistics answers these questions in detail using a data set comprising more than 100,000 German-language print media articles. It presents highly relevant findings on the use of "we" and "us," as well as on the media production of large social groups and political and cultural global conflicts
    Note: German
    URL: kostenfrei
    URL: EBSCOhost
    URL: https://doi.org/10.1515/9783110774313
    URL: Open Access
    URL: Cover
    URL: Click here to view book
    URL: Click here to view book
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    KOBV
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Influencer : The Science Behind Swaying Others (2021)
    [Erscheinungsort nicht ermittelbar] : Taylor & Francis
    Details
    ISBN: 9781003037767 , 9780367481162 , 9780367468491 , 9781000317176 , 9781000317862
    Language: Undetermined
    Pages: 1 Online-Ressource (129 p.)
    DDC: 153.852
    RVK:
    AP 14450
    RVK:
    AP 15840
    RVK:
    MS 7965
    RVK:
    QP 632
    Keywords: Communication studies ; Economics ; Sales & marketing ; Society & culture: general ; Sociology ; NBC Universal;Influencer marketing;Advertising Skepticism;Marketing ecosystem;CVS Pharmacy;Influencer phenomenon;ALS Foundation;Celebrity status;RPD.;Social Listening;Global Web Index;Small Scale Influence;Brand Relationship;Tv Commercial;Key Words;Human Brands;Celebrity Endorsers;Weekly Total Minutes;Pop Star;Tv Rating;Chinese Women’s Volleyball Team;IOC Executive Board;Social Media Monitoring Tools;Fondation De France;Vice Versa;NFL Super Bowl;Philco Television Playhouse
    Abstract: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many ""how-to"" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world
    Note: English
    URL: kostenfrei
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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