Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • Undetermined  (2)
  • [Erscheinungsort nicht ermittelbar] : Taylor & Francis  (2)
  • Aix-en-Provence : Presses universitaires de Provence
  • Stuttgart : Klett
  • Business & the environment, ‘Green’ approaches to business  (1)
  • Economics  (1)
  • Literature: history & criticism
  • General works  (2)
Datasource
Material
Language
  • Undetermined  (2)
Years
Publisher
Subjects(RVK)
  • 1
    ISBN: 9781003267492 , 9781032212449 , 9781032212456
    Language: Undetermined
    Pages: 1 Online-Ressource (642 p.)
    Series Statement: Routledge Environment and Sustainability Handbooks
    Parallel Title: Erscheint auch als The Routledge handbook of catalysts for a sustainable circular economy
    RVK:
    RVK:
    Keywords: Circular economy ; Sustainable development ; Environmentally-friendly architecture & design ; Development economics & emerging economies ; Business & the environment, ‘Green’ approaches to business ; Applied ecology
    Abstract: "This ground-breaking handbook leads the way in accelerating the transition to a sustainable circular economy by introducing the concept of a catalyst as a positive and enhancing driving force for sustainability. Catalysts create and maintain favourable conditions for complex systemic sustainability transition changes, and a discussion and understanding of catalysts is required to move from a linear economy to a sustainable and circular economy. With contributions from leading experts from around the globe, this volume presents theoretical insights, contextualized case studies, and participatory methodologies, which identify different catalysts, including technology, innovation, business models, management and organisation, regulation, sustainability policy, product design, and culture. The authors then show how these catalysts accelerate sustainability transitions. As a unique value to the reader, the book brings together public policy and private business perspectives to address the circular economy as a systemic change. Its theoretical and practical perspectives are coupled with real-world case studies from Finland, Italy, China, India, Nigeria, and others, to provide tangible insights on catalysing the circular economy across organizational, hierarchical, and disciplinary boundaries. With its broad interdisciplinary and geographically diverse scope, this handbook will be a valuable tool for researchers, academics, and policymakers in the fields of circular economy, sustainability transitions, environmental studies, business, and the social sciences more broadly"--
    Note: English
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 2
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Taylor & Francis
    ISBN: 9781003037767 , 9780367481162 , 9780367468491 , 9781000317176 , 9781000317862
    Language: Undetermined
    Pages: 1 Online-Ressource (129 p.)
    DDC: 153.852
    RVK:
    RVK:
    RVK:
    RVK:
    Keywords: Communication studies ; Economics ; Sales & marketing ; Society & culture: general ; Sociology ; NBC Universal;Influencer marketing;Advertising Skepticism;Marketing ecosystem;CVS Pharmacy;Influencer phenomenon;ALS Foundation;Celebrity status;RPD.;Social Listening;Global Web Index;Small Scale Influence;Brand Relationship;Tv Commercial;Key Words;Human Brands;Celebrity Endorsers;Weekly Total Minutes;Pop Star;Tv Rating;Chinese Women’s Volleyball Team;IOC Executive Board;Social Media Monitoring Tools;Fondation De France;Vice Versa;NFL Super Bowl;Philco Television Playhouse
    Abstract: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many ""how-to"" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world
    Note: English
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...