ISBN:
9780080964317
,
9781136445125
Language:
English
Pages:
1 Online-Ressource (xxxiv, 739 Seiten)
Edition:
Third edition
Series Statement:
Events Management Series
Parallel Title:
Erscheint auch als Events management
DDC:
394.2068
Keywords:
Special events
;
Great Britain
;
Management
;
Electronic books
;
Lehrbuch
;
Event-Marketing
;
Tourismus
;
Veranstaltung
;
Management
Abstract:
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers.
Description / Table of Contents:
Front Cover; Events Management; Copyright Page; Contents; List of Figures; List of Tables; The Authors; Series Editors; Series Preface; Preface; Acknowledgements; Section1: The Events Context; Chapter 1. An overview of the events field; Introduction; Events as benchmarks for our lives; The rich tradition of events; Industrialisation, festivals and the sporting events calendar; Birth of the events industry?; What are events?; Types of events; The structure of the events industry; Events management education and training; Recognition of Events Management as a profession
Description / Table of Contents:
Career opportunities in eventsSummary; Questions; Case Study: The Power of Celebration - The Globalisation and Impact of the Festivals and Events Industry; Case Study: Manchester 2002 the xvii Commonwealth; Games - Key Lessons; Chapter 2. Perspectives on events; Introduction; The government perspective; The corporate perspective; The community perspective; Summary; Questions; Case Study: Eurostar Forum by Worldevents; Case Study Edinburgh's Winter Festival; Chapter 3. Event impacts and legacies; Introduction; Balancing the impacts of events; Economic impacts and the role of government
Description / Table of Contents:
Economic impact studiesCommunity perceptions of event impacts; Cost-benefit analysis; Monitoring long-term impacts; Summary; Questions; Case Study ITMA 2003, the NEC, Birmingham; Case Study Impacts of the Sydney 2000 Olympic games; Chapter 4. Event tourism planning; Introduction; Developing destination-based event tourism strategies; The event tourism strategic planning process; Situational analysis; Development of event tourism goals; Measuring progress towards event tourism goals; Creation of an event tourism organisational structure; Development of an event tourism strategy
Description / Table of Contents:
Implementation of an event tourism strategyEvaluation of an event tourism strategy; Tourism events and regional development; Summary; Questions; Case Study: Eventscotland; Case Study: The Notting Hill Carnival; Chapter 5. Sustainable development and events; Introduction; Forces influencing the `greening' of events; The Events industry approach to sustainable events; Summary; Questions; Case Study - Glastonbury Festival Environmental Policy 2008; Case Study: Google Zeitgeist Conference 2009; Section 2: Planning; Chapter 6. The strategic planning function; Introduction
Description / Table of Contents:
What is strategic planning?Planning for events; Elements of the strategic event planning process; Strategic planning for existing events; Summary; Questions; Case Study: The Vodafone Ball by Euro RSCG Skybridge; Case Study: Operational Planning and the 2003; Rugby World Cup; Chapter 7. Conceptualising the event; Introduction; Stakeholders in events; The host organisation; The host community; Sponsors; Media; Co-workers; Participants and Spectators; Sourcing Events; Creating the Event Concept; Evaluating the Event Concept; The synergy of ideas; Summary; Questions
Description / Table of Contents:
Case Study: Edinburgh International Book Festival - Festivalof ideas, Journeying and Imagining
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