ISBN:
0674016726
,
9780674016729
,
0674022343
,
9780674022348
Language:
English
Pages:
586 S.
,
lll., Kt.
DDC:
306.30940904
Keywords:
Geschichte 1900-2000
;
Geschichte 1900-2000
;
20e siècle
;
Comportement du consommateur
;
Consommateurs - Comportement - Europe - Histoire - 20e siècle
;
Consommateurs - Europe - Attitudes - Histoire - 20e siècle
;
Consommation (Économie politique) - Europe - Histoire - 20e siècle
;
Consommation
;
Consumptiemaatschappij
;
Culturele invloeden
;
Cultuur
;
Cultuurspreiding
;
Histoire
;
Niveau de vie
;
Sociale waarden
;
Valeur sociale
;
Valeurs sociales - Europe - Histoire - 20e siècle
;
Valeurs sociales - États-Unis - Histoire - 20e siècle
;
Geschichte
;
Kultur
;
Consumer behavior
;
Europe
;
History
;
20th century
;
Consumers
;
Europe
;
Attitudes
;
History
;
20th century
;
Consumption (Economics)
;
Europe
;
History
;
20th century
;
Social values
;
Europe
;
History
;
20th century
;
Social values
;
United States
;
History
;
20th century
;
Wert
;
Konsumgesellschaft
;
Verbraucherverhalten
;
Europe
;
États-Unis - Civilisation - 20e siècle
;
États-Unis
;
Europa
;
USA
;
United States
;
Civilization
;
20th century
;
Europa
;
USA
;
Europa
;
Verbraucherverhalten
;
Wert
;
USA
;
Geschichte 1900-2000
;
USA
;
Wert
;
Konsumgesellschaft
;
Europa
;
Geschichte 1900-2000
Abstract:
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description.
Note:
Incl. bibliogr. references. - Hier auch später erschienene, unveränderte Nachdrucke
URL:
http://www.h-net.org/review/hrev-a0e4e2-aa
URL:
http://www.h-net.org/review/hrev-a0e7m2-aa
URL:
http://www.h-net.org/reviews/showrev.php?id=20183
URL:
http://www.h-net.org/review/hrev-a0e4e2-aa
URL:
http://www.h-net.org/review/hrev-a0e7m2-aa
URL:
http://www.h-net.org/reviews/showrev.php?id=20183
URL:
http://digital.bib-bvb.de/webclient/DeliveryManager?pid=213926&custom_att_2=simple_viewer
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