ISBN:
9780470683095
,
9780470978153 (Sekundärausgabe)
Language:
English
Pages:
331 p.
Edition:
Online-Ausg. Online-Ressource ISBN 9780470978153
Edition:
[Online-Ausg.]
DDC:
659.101/4
Keywords:
Werbung
;
Beeinflussung
;
Werbesprache
;
Online-Publikation
Abstract:
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power in...
Note:
Description based upon print version of record
,
Online-Ausg.:
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