ISBN:
9781781006351
Language:
English
Pages:
1 Online-Ressource (xii, 337 pages)
Series Statement:
New horizons in international business
Series Statement:
Edward Elgar E-Book Archive
Parallel Title:
Erscheint auch als The global brewery industry
DDC:
338.476633
Keywords:
Brauerei
;
Bier
;
Welt
;
Brewing industry
;
International business enterprises
;
Electronic books
;
Brewing industry
;
Beer
;
Marketing
;
Competition
;
Brauwirtschaft
Abstract:
pt. I. International market developments and firm performance -- pt. II. Host country institutional effects -- pt. III. Multi-point competition and rivalries -- pt. IV. Cross-border M&A integration and subsidiary development -- pt. V. Leadership and internationalization -- pt. VI. Boundless customer interfaces : social media and tourism.
Abstract:
This book describes a num ...
Note:
Includes bibliographical references and index
DOI:
10.4337/9781781006351
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
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