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  • Online Resource  (4)
  • English  (4)
  • 2010-2014  (4)
  • 2012  (4)
  • Safari, an O’Reilly Media Company  (4)
  • Bausinger, Hermann
  • IGI Global
  • [Erscheinungsort nicht ermittelbar] : PH Professional Business  (4)
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  • Online Resource  (4)
Language
  • English  (4)
Years
  • 2010-2014  (4)
Year
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  • 1
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (44 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Much of leveraged finance credit analysis focuses on cash flows. But what happens when the credit you have to look at has no cash flow? What if it is a very early stage credit or a pure start-up project? Then you need to be able to combine the tools of project finance credit analysis with the tools of leveraged finance analysis. The leveraged finance market sees its share of project finance fundings and as an analyst you need to know how to approach these debt instruments. This booklet will guide you through the practical aspects of analyzing the feasibility of a project, building models for the project and analyzing what factors are most likely to influence how the bonds and loans on the project will trade.
    Note: Online resource; Title from title page (viewed October 18, 2012)
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  • 2
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (27 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Take charge of SEO in your organization: do what it takes to get outstanding search results that translate into improved business performance! World-renowned search strategist Melanie Mitchell covers everything you need to know to build a rock-solid foundation for search success in your organization. Named several times as a "top in-house SEO" by Natural Search Blog, Mitchell draws on her immense experience to help you tame the organizational and political challenges you'll face in building a world-class SEO program. Mitchell shows how to align your organization departmentally, politically and culturally around winning in search… demonstrate what's at stake, convincingly explain the opportunity SEO offers, and get real executive buy-in… clarify where you stand and what you can realistically achieve. Next, she presents a six-step, start-to-finish plan for success, encompassing creating your core SEO team, establishing accountability, developing and providing training, setting internal SEO standards, providing the right tools, and measuring, tracking, and optimizing your effectiveness. From integrating business and technical tasks to crafting effective in-house SEO instruction to building real-time dashboards, Mitchell explains what to do, what not to do -- and where you can start today!
    Note: Online resource; Title from title page (viewed August 28, 2012)
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  • 3
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780133086607
    Language: English
    Pages: 1 online resource (1 video file, approximately 46 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: This is a companion video to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia. The Nine Principles of Effective Leadership Communication are the book’s key concepts for winning the hearts and minds of stakeholders. The introduction, each of the nine principles, and the conclusion combine a real-world case study with foundational principles of effective leadership communication. Together they present a powerful conceptual framework for enhancing your own power of communication. For more than 30 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world. Fred is President of the crisis management firm Logos Consulting Group and Executive Director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents. Fred has been on the New York University faculty since 1988 and has received his school’s awards for teaching excellence and for outstanding service. He is an adjunct professor of management in NYU’s Stern School of Business Executive MBA program and an adjunct associate professor of management and communication in NYU’s Master’s in PR/Corporate Communication program. Fred is also on the adjunct faculty of the Starr King School for the Ministry-Graduate Theological Union in Berkeley, where he teaches a seminar on religious leadership for social change. And he is on the leadership faculty of the Center for Security Studies of the Swiss Federal Institute of Technology in Zurich, where he teaches in the Master’s in Advanced Studies in Crisis Management and Security Policy. He is a frequent guest lecturer at the Wharton School/University of Pennsylvania, the U.S. Marine Corps Command and Staff College and Officer Candidate School, the Brookings Institution, Tsinghua University in Beijing, and other institutions. Fred is coauthor (with John Doorley) of Reputation Management: The Key to Successful Public Relations and Corporate Communication (second edition 2011; first edition 2007), by Routledge, Taylor & Francis Group. His two-volume book Crisis Communications was published by AAAA Publications in 1999. He blogs at www.logosinstitute.net/blog; he tweets at twitter.com/garciahf.
    Note: Online resource; Title from title screen (viewed July 17, 2012)
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  • 4
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (23 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Use Location-Based Marketing to find and convert new prospects more efficiently than ever before! Top mobile/social marketer Jamie Turner shows how to customize an exceptionally cost-effective location-based campaign that draws on powerful tools and platforms including SMS text messaging, mobile display ads, location-based services, and mobile paid search. You'll learn how to make the most of new location-based services such as foursquare, WHERE, SCVNGR, and LivingSocial; as well as little-known mobile paid search opportunities now available through Google, Bing and/or Yahoo. Turner explains how location-based marketing can be used to deliver messages with unprecedented relevance and immediacy: messages to people who are likely to act upon them within one hour. He introduces the technologies, strategies, and tactics… identifies high-value opportunities to utilize them… and presents up-to-the-minute techniques for campaign goal-setting, planning, platform selection, and execution. You'll discover best practices based on Turner's own cutting-edge experience; opportunities to integrate well-known services like Facebook, Yelp, and Groupon; and indispensable insights into privacy "mistakes to avoid."
    Note: Online resource; Title from title page (viewed September 7, 2012)
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