ISBN:
9781446214305
Language:
English
Pages:
1 online resource (vi, 282 p.)
,
Ill.
DDC:
302.35
Keywords:
Organisatorisches Lernen
;
Erzählen
Abstract:
This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling in everyday organisational life.
Note:
Description based on print version record
URL:
http://sk.sagepub.com/books/storytelling-organizations
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