Language:
English
Pages:
DVD (54 min.)
,
sd., col.
,
4 3/4 in
DDC:
303.4833
Keywords:
Online social networks / Economic aspects
;
Information society / Economic aspects
;
Vortrag
;
Soziale Software
;
Kundenbindung
;
Soziale Software
;
Kundenbindung
;
Vortrag
Abstract:
"Social media technologies are increasingly being used to create more intimate and beneficial relationships between organizations and their customers. Charlene Li shows examples, including how HP encourages online product reviews that it then shares in Facebook, how Southwest keeps customers apprised of its policies through blogs, and how Comcast provides customer support with Twitter"--Container
Note:
DVD.. - Taped live Sept. 9, 2009 at Stanford University
,
Charlene Li, Founder, Altimeter Group
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