ISBN:
9780192688767
Language:
English
Pages:
1 online resource (241 pages)
Edition:
2nd ed.
Parallel Title:
Erscheint auch als
DDC:
302.35
Keywords:
Branding (Marketing)
;
Consumption (Economics)
;
Corporate culture
;
Materialism
;
Civilization, Modern-21st century
;
Electronic books
Abstract:
This second edition updates Alvesson's significant critique of the economy of persuasion, where organizations and groups assign resources to rhetoric, image, and reputation rather than production of goods and services. It examines critical phenomena such as the knowledge society, consumption, higher education, organizational change, and leadership.
Abstract:
cover -- titlepage -- copyright -- Preface -- Contents -- List of Figures, Boxes and Abbreviations -- 1 Introduction -- 2 Consumption-the shortcomings of affluence -- 3 Explaining the consumption paradox- why aren't people (more) satisfied? -- 4 Higher education-triumph of the knowledge-intensive society? -- 5 Higher education-an image-boosting business? -- 6 Modern working life and organizations- change, dynamism, and post-bureaucracy? -- 7 Organizational structures on the beauty parade-imitations and shop-window dressing -- 8 A place in the sun-professionalization projects and other status and influence ambitions -- 9 Leadership-a driving force or empty talk? -- 10 The triumph of imagology-a paradise for tricksters? -- 11 The costs of grandiosity -- Bibliography -- Index.
Note:
Description based on publisher supplied metadata and other sources
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