ISBN:
9781412983136
,
1412983134
Sprache:
Englisch
Seiten:
447 Seiten
,
Diagramme
Ausgabe:
second edition
Paralleltitel:
Online-Ausg. The SAGE handbook of persuasion
Paralleltitel:
Erscheint auch als The SAGE handbook of persuasion
DDC:
153.8/52
Schlagwort(e):
Persuasion (Psychology) Social aspects
;
Persuasion (Rhetoric)
;
Überzeugung
;
Rhetorik
;
Aufsatzsammlung
;
Persuasion (Psychology)
;
Social aspects
;
Persuasion (Rhetoric)
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Überzeugung
;
Rhetorik
Anmerkung:
Includes bibliographical references and index
,
Fundamental issues ; Persuasion in the rhetorical tradition
,
The effects of message features : content, structure, and style
,
Media influence as persuasion
,
Outcomes of persuasion : behavioral, cognitive, and social
,
On being persuaded : some basic distinctions
,
Theories, perspectives, and traditions ; Discrepancy models of belief change
,
Functional attitude theory
,
Reasoned action theory : persuasion as belief-based behavior change
,
The elaboration likelihood model
,
Affect and persuasion
,
Reactance theory and persuasion
,
Fear appeals
,
Narrative persuasion
,
Inoculation theory
,
Supportive and persuasive communication : theoretical intersections
,
Contexts, settings, and applications ; Political persuasion
,
Persuasive strategies in health campaigns
,
The siren's call : mass media and drug prevention
,
Persuasion in the marketplace : how theories of persuasion apply to marketing and advertising
,
Persuasion in the legal setting
,
Persuading in the small group context
,
When presumed influence turns real : an indirect route of media influence
,
How does technology persuade?: theoretical mechanisms for persuasive technologies
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