Language:
English
Pages:
1 online resource (336 pages)
Edition:
1st edition
Keywords:
Electronic books ; local
Abstract:
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
Note:
Online resource; Title from title page (viewed October 9, 2012)
URL:
https://learning.oreilly.com/library/view/-/9781118083468/?ar
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